They're all brand names--and more than likely, these brand names are familiar to you, your family and your friends.

They're all brand names--and more than likely, these brand names are familiar to you, your family and your friends.

They're all brand names--and more than likely, these brand names are familiar to you, your family and your friends. Chances are, these brand names are familiar to you, your family and your friends.

The process of building a brand name or creating an identity for a product or service is not complicated, but it is challenging.

Building a brand name or creating an identity for a product or service The process is not complicated, but it is challenging.

Last but not least, don't forget to register your brand name as a trademark with the Patent and Trademark Office.

Last but not least, don't forget to register your brand name as a trademark with the Patent and Trademark Office. The brand name is used as a trademark with the Patent and Trademark Office.

By first taking away its original Coke and then bringing it back again, the company got two brands on the shelf, really a clever trick in the struggle for shelf space.

By first taking away its original Coke and then bringing it back again, the company got two brands on the shelf, really a clever trick in the struggle for shelf space. Taking away its original Coca-Cola and then bringing it back again, the company has two brands on its shelves, a really clever trick in fighting for shelf space.