DEON is a British brand and a business and casual men's clothing brand owned by Hong Kong Classic Car Clothing Co., Ltd. DEON's Chinese name is Dean, which originated in London, England. It not only inherits the original exquisite quality and elegant style of the United Kingdom, but also contains the humanistic characteristics and cultural connotation of the Oriental people. The DEON brand mainly deals in business men's clothing, business bags, men's shoes and other products.

In 1972, He Zhenglun, who had studied in the UK to study clothing production and design, inherited the legacy of his father He Yuantai and founded the "DEON" brand. He discovered that the design ideas of the classic car passed down by his father had similarities with the clothing he created, whether in terms of pursuing simplicity, beauty or elegance. He was also inspired by his father's unfinished dream, so he created it by a The classic car driven by the gentleman is registered as a trademark of the "DEON" brand.

The design of "DEON" adheres to the European style, integrating fashion, classic, luxury, elegance, comfort and other rich connotations into one, reflecting the strong gentleman style, and each product shows the profound design of famous designers. Skill. Innovation is the source of its vitality. In the new era, while maintaining its elegance and noble taste, it constantly absorbs elements of the new era to keep its vitality.

Quality is the lifeline of "DEON", and "DEON" is the eternal pursuer of excellent quality. The pursuit of quality is so meticulous that every thread is carefully selected and every stitch is accurately positioned. The "DEON" brand has won the admiration and love of mature men who are noble, stable and tasteful.