To obtain trademark rights in China, you must go through the trademark registration procedures, and the first-to-file principle is implemented. Trademark is an identification mark in industrial activities with trademark rights, so the role of trademark rights is mainly to maintain order in industrial activities, which is different from the role of patent rights, which is mainly to promote the development of the industry. According to the provisions of the Trademark Law, a trademark right is valid for 10 years, calculated from the date of registration approval. Application for renewal must be made within 12 months before expiration. If the application fails to be applied within this period, an extension period of 6 months may be granted. . Renewal can be repeated indefinitely, and each renewal registration is valid for 10 years. It shall be calculated from the day after the expiration of the last term of validity of the trademark. If renewal procedures are not completed upon expiration, the registered trademark will be cancelled. Trademark right is an intangible asset with economic value and can be used to pay off debts, that is, transferred according to law. According to the provisions of my country's Trademark Law, trademarks can be transferred. When transferring a registered trademark, the transferor and the transferee should sign a transfer agreement and file an application with the Trademark Office at the same time. When transferring trademark rights, a trademark evaluation agency should be entrusted to conduct a trademark evaluation in accordance with the requirements of the "Several Provisions on Enterprise Trademark Management", and debt compensation matters should be handled according to the evaluated value, and the trademark transfer procedures must be applied to the Trademark Office in a timely manner. Civil liability for trademark infringement: A natural person or legal person whose exclusive right to use a trademark has been infringed has the civil right to require the infringer to stop the infringement, eliminate the impact, and compensate for losses. A trademark is a commercial sign used to distinguish goods and services from different sources. It consists of words, graphics, letters, numbers, three-dimensional signs, color combinations, sounds, or a combination of the above elements. The rights of the trademark owner mainly include the exclusive right to use the registered trademark, the right to prohibit, the right to transfer, etc.