Watches are one of people's daily necessities. At present, watches with various brands, styles and functions on the market are dazzling. However, the prices of watches from different places and brands vary greatly, ranging from tens of yuan, hundreds of yuan to tens of thousands of yuan, which makes it difficult for consumers to choose when purchasing. How to identify fake and shoddy watches? Identification of fake and shoddy watches should start from the following aspects.

Identify fake and shoddy brands

Brand counterfeiting generally occurs in high-end well-known brands. In order to get high profits, counterfeiters often imitate genuine products in trademarks and appearances, making them exactly the same, and even the packaging, instructions and production licenses are complete. However, the movement it uses is not compatible with the brand, or the selection of parts is inferior. This kind of counterfeit brand-name watches are often sold internally, and the price is much lower than the real one. It is also sold in some cities and informal shopping malls where watch testing is not perfect. At one time, fake Rolex, radar, Fiyta and other watches appeared in the domestic market.

In order to increase sales, some watches make false propaganda about product functions, and mark "waterproof 100 meters, the case will never wear" on the back cover. Consumers must rationally judge this kind of propaganda.

Identify fake and shoddy appearance parts

At present, appearance parts account for a high proportion in the price of watches. For example, the French-made "Cartier" watch costs 3.52 million RMB and is set with 36 carats of natural diamonds. If calculated at 60,000 yuan per carat, the value of diamonds alone will exceed 2 million yuan. Therefore, attention should be paid to fake and shoddy appearance parts.

Identify natural diamonds, synthetic diamonds and rhinestones (glass diamonds);

Natural diamond is the hardest of all objects, with a hardness of10; Synthetic diamonds are 8-9 grades; Rhinestones (glass diamonds) are not as hard and fragile as natural diamonds and synthetic diamonds. The prices of synthetic diamonds and rhinestones are very cheap, each as long as 0. 1-0.2 yuan. Therefore, when buying natural diamond watches, we must pay attention to the authenticity, and if necessary, we can go to relevant departments for testing.

Identification of K gold, gold plating and acid electroplating;

The surface colors of K gold, gold plating and acid plating are all yellow, which is difficult to distinguish, and it is difficult to distinguish without instrument testing. Some counterfeit products label 10K gold shell as 18K gold shell, and some even pass the gold-plated shell off as a k gold shell. In addition, it is difficult to determine the thickness of the gold-plated layer of the gold-plated shell. Some watches are marked with 3 micron gold plating, but actually there is no 1 micron. After the watch has been used for more than a year, the gold color has all faded. What's more, the aluminum alloy shell is plated with acidic gold, which will not fade after several years of introduction. Less than half a year after actual use, gold turned black and even lost its rust-proof ability. Consumers must ask clearly when buying gold watches.

Identification glass:

At present, there are three kinds of watch glass: plexiglass, ordinary timely glass and sapphire crystal glass. Seasonal glass and sapphire crystal glass are easily confused and difficult to distinguish, and the quality and price are quite different. Sapphire crystal glass was once called "never wear glass", but now it is changed to "not easy to wear glass". Its price is about dozens of times that of ordinary seasonal glass, so sapphire crystal glass is only used for high-end watches.

In the absence of testing instruments, a simple method can be used to distinguish ordinary timely glass from sapphire crystal glass. Drop a drop of water on the surface of the watch glass, and then stand them upright. Water is a small ball, and the place where it won't run away is sapphire crystal glass. On the contrary, the water flowing down the surface is ordinary timely glass.

Identify counterfeit and shoddy movements

All imported Swiss watches must use Swiss-made movements. If it is found that the movement used is made in Japan, China or other countries, then this watch is a fake and shoddy product.

Every imported Japanese watch must have a movement made in Japan. If it is found that the movement used is made in Switzerland or other countries, then the watch must be a fake and shoddy product.

There are many kinds of movements used in domestic watches, including Swiss, Japanese and domestic ones. Consumers should pay attention to that some counterfeiters use some fake movements to install watches as inferior watches. Relatively speaking, buying a brand with high trust will not cause these problems. (Source: National Anti-counterfeiting Rights Protection Anti-counterfeiting Network)

2. How to distinguish quartz watches from mechanical watches?

Usually, if Shi Ying or automatic is marked on the front panel or back cover of a watch, you can know which is a quartz watch and which is an automatic mechanical watch. Another way to identify it is to look at the way the second hand of a watch goes. If the second hand jumps one second at a time, then this watch is a quartz watch. On the contrary, it is a mechanical watch that does not jump. If you find that the second hand moves for two or four seconds at a time, this watch is still a quartz watch. When this happens, it tells you that your watch needs to be replaced now. Because some quartz watches with better design have this device, they will walk for four or five seconds at a time and inform you in advance that it is time to change the battery.

3, Rolex watch authenticity identification

Rolex watches are expensive watches made in Switzerland. Its design, production and traditional style have been maintained. Its performance includes full automation, single calendar, double calendar, waterproof and dustproof. Exquisite workmanship, especially the crown carved on the dial, handle and strap, is a sign of its high quality. Because brand-name watches are manufactured with advanced equipment and high-quality materials, they have fine processing and high finish. Real Rolex watches are very fine in workmanship and writing, and feel perfect, which is an important aspect to distinguish authenticity.

From the appearance, the Rolex case is fine, the strap is crowned, the English characters are clear and complete, and the imitation case is rough; The text is slightly blurred. In particular, face teeth and cover teeth are very fine and clear, clean and bright, and have a three-dimensional effect, while imitations are rough and have no three-dimensional effect, and are generally shallow. In terms of weight, it feels really heavy, and the fake ones are much lighter (note: but some fake ones also have copper rings inside). As far as watchcases and watchbands made of 18K gold are concerned, the quality and color of genuine products are generally unchanged, while imitations are made of 14K gold or lower materials or plated with 18K gold, but they will change back to their original colors after a long time. Rolex is full of stars and diamonds embedded in watches are real, but imitation diamonds are fake.

There are also Rolex watches with real case, strap and holiday movement on the market. It is best to use special tools to open the watch. The real Rolex movement, once called autopilot, has no engraving. ROLET is engraved on the movement splint, and the movement numbers are also engraved: 1570, 2 135, 3 135, 3o35, etc. , while fake sports are not. The real movement has fine parts and clear lines, while the fake movement is rough and dark.

In addition, remove the strap, and there is the model batch number of the watch manufacturer in the middle of the ear of the case, and the watch number in the middle of the lower ear. There are basically no imitations (there are some imitations, but they are not neat and clear enough). Rolex watches are guaranteed in quality, and there are more than two lines of Arabic numerals tattooed on the upper right corner, which are neat and clear, while the fake ones have only one line of pinholes, which are not uniform and neat, but because they are on the market, they cannot be distinguished.

4. How to identify the authenticity of imported watches?

Brand identification The imported watches sold in major shopping malls in Shenzhen are mainly Swiss and Japanese brands, and the counterfeit watches made in Switzerland and Japan are mostly concentrated in the following brands: Japanese brands: Oriental, Citizen, Seiko, Casio, etc. Swiss brands: Earl, Omega, Plum Blossom, Ibruhr, Longines, Ingag, Celebrity, Sima, Omar, Rome, Washou, Radar, Tissot, etc.

Appearance and movement recognition From the appearance, the trademarks and brand handwriting marked on the dial and back cover of genuine watches are clear and complete; The number of drills marked on the dial is consistent with the actual number of drills of the movement; The material marked on the back cover is consistent with the material used in the case; Watch glass is bright and clear; The outer edges and corners of the case assembly have no sharp feeling; The coating has no bubbles and does not fall off. The trademarks and brands marked on the dial and back cover of counterfeit genuine watches are difficult to identify; The number of drills marked on the dial is inconsistent with the actual number of drills of the movement; The outer edges and corners of the shell assembly are rough, and the coating bubbles, falls off or the accessories are damaged.

From the movement point of view, the splint or thallium in the genuine watch movement is marked with the corresponding trademark card; The motion is stable in the shell assembly; Clean the inside of the movement. There is no trademark logo on the splint or thallium of the counterfeit watch movement, or the trademark logo is rough, fuzzy, skewed, or simply pasted with small copper sheets; The movement is not clean, and some movements have copper chips, hair and fingerprints.

Determination of selling price The price of imported watches is stable for a certain period of time. For example, Japanese brand watches cost 2500-3000 yuan; Swiss brand watches, the price is more than 1000 yuan, and some brand-name watches are as high as tens of thousands or even hundreds of thousands of yuan, such as Omega and Earl. Generally speaking, for imported watches below the above price, if there is no special reason, it is suspected that they are counterfeit imported watches or watches of improper origin.

Identification of inspection marks When buying imported watches, consumers should check the seller's commodity inspection certificate and whether the number on the laser imitation mark is within the number range listed in the certificate. There are many other methods to identify authenticity, such as using detection instruments to detect gold content, travel time accuracy, waterproof performance, watch glass hardness, true and false diamonds and so on. Through the measured data to verify whether it is consistent with the data and instructions marked on imported watches, and judge the authenticity. In addition, some famous watches have special identification methods because of their movement structure and inherent special memory, but they need professional equipment and instruments for inspection.