Shanxi Pingyao Beef Group Co., Ltd. is a "Chinese time-honored" enterprise that produces and operates the "China Famous Trademark" Guanyun brand Pingyao beef series products, and is a provincial key leading enterprise in the "513" project of Shanxi Province's agricultural product processing. , a national key leading enterprise in agricultural industrialization, a national contract-abiding and credit-worthy enterprise, a model unit in Shanxi Province, and Guanyun Pingyao’s traditional beef processing techniques are included in the national intangible cultural heritage list. Pingyao beef was rated as a "National Famous Product" at the National Food Expo in 1956, and was shortlisted for two consecutive "Chinese Time-honored Brands" Top 100 Brand Value List.
The company has eight departments (office, finance department, quality management department, corporate planning department, supply department, equipment management department, technology development department, Guanyun Mall Service Department) and three subsidiaries (Pingyao County Guanyun Beef Co., Ltd., Pingyao County Guanyun Meat Co., Ltd., Pingyao County Guanyun Beef Cattle Breeding Co., Ltd.), three branches (Pingyao County Guanyun Sales Company, Pingyao County Guanyun Meat Products Company, Pingyao County Guanyun food companies). At present, there are more than 100 products in 9 series including Pingyao beef, donkey meat, rabbit meat, chicken, pork, cattle by-products, frozen meat, cold fresh meat, and edible fungi, which are distributed in more than 20 provinces and cities across the country.
The company is the executive director of the China Livestock Products Processing Research Association, the executive director of the China Meat Association, the vice president of the Shanxi Credit Enterprise Association, the vice president of the Shanxi Food Industry Association, and the vice director of the Shanxi Animal Husbandry Association. long unit. It currently has a 30,000-head beef cattle slaughtering line, a Pingyao beef production line with an annual output of 20,000 tons, a 3,000-ton meat product production line, a 1,000-ton and 500-ton cold storage respectively, and a 1,000-head beef cattle breeding demonstration base. It has great influence on the Pingyao beef industry. development has far-reaching significance. The company currently has more than 700 employees and total assets of 150 million yuan.
The exquisite craftsmanship of the Guanyun brand Pingyao beef produced by the company includes the five processes of "making", "butchering", "pickling", "stewing" and "repairing", which has accumulated thousands of years of history. After gathering the secrets of hundreds of famous chefs, it finally became a "Chinese time-honored" delicacy, which is famous both at home and abroad for its unique flavor. There are now more than 30 varieties and more than 100 specifications, and the products are exported to more than 20 provinces, municipalities and autonomous regions across the country. The company has offices in Beijing, Tianjin, Shijiazhuang, Zhengzhou, Xi'an, etc.
The company is a group member of the China Livestock Products Processing Research Association, a member of the Shanxi Provincial Quality Inspection Association, an advanced food hygiene unit in Shanxi Province, and one of the top ten commercial and industrial sales profit and tax enterprises in Shanxi Province. The company has successively won the titles of National Contract-abiding and Credit-worthy Enterprise, Shanxi Province Quality and Reputation AAA Enterprise, Shanxi Province Iconic Famous Brand Product, Shanxi Province Famous Trademark three times, Shanxi Province Advanced Private Enterprise, Shanxi Province Model Unit, etc. For many years, the company has adhered to its mission of "inheriting and carrying forward the traditional craftsmanship of Pingyao beef, consolidating and improving the quality of Pingyao beef products, researching and developing Pingyao beef series products, and developing and promoting Pingyao regional economy". It pays attention to people-oriented management, technological innovation, and takes "customer satisfaction is the most important thing." "Guanyun's pursuit" is the quality policy, and "building a national brand and striving to become a world famous brand" is the quality goal, and we strive to revitalize the national economy.