After opening a shop, Taobao merchants need to fill in a series of information about the goods in the process of uploading them. One of the steps is to draw up the title of Taobao Baby, which is very important for commodities. So how should I write it well? Let's take a look at Bian Xiao e-commerce knowledge network.

Step 1: Use data to find keywords.

Titles are composed of keywords, so you have to determine the keywords before making the title. The principle of selecting keywords: hot search, low competition, good correlation and non-zero conversion. The following channels are commonly used to find words:

1. Taobao search drop-down box to find words.

Novices who have just opened a shop suggest mastering this method of finding words skillfully. Open the mobile phone Taobao APP, enter the product category nouns, expand related words, copy the words that match your own products enough to make a treasure thesaurus.

2. Find words through train flow analysis.

Download the promotion vocabulary-"Enter baby's category nouns" in through train-tools-traffic analysis-keyword analysis.

Look at the related word analysis and related categories of hot words respectively, and find out the words with large exhibition index, small competition, non-zero transformation and high baby correlation. Copy it and add it to the dictionary you built before.

3. Find out the market situation of business personnel.

Quote is the official data tool of Taobao, formerly known as Data Cube, and can only be used by ordering the standard version. After mastering this method, if there is no problem with the product, the traffic will increase steadily soon.

A, in the business consultant-market quotation-search word analysis-industry hot word list or search word analysis, find words that meet the requirements of large search volume, few online products and low competition, and then copy them and add them to the thesaurus.

B. market conditions-list of commodity stores. You can view the top 500 single product drainage keywords and transaction keywords in the industry, and you can join the thesaurus through comparative screening.

The second step is to combine the titles according to the formula.

Category nouns+attribute words+supplementary words+thesaurus

Combined with product attributes and characteristics, fill in this formula completely, remove repeated words, and sort it for easy reading.

The third step is the detection and verification of the title.

Taobao system detection combination title. The specific method is to copy it into the search box and search for verification to see if the baby's core keywords can be separated. If it can be separated, it means it is qualified. If there is no separation, it means that our baby's core keywords in this title have no weight, and we need to regroup by adjusting the keyword order or deleting words until we can separate the core keywords we want.