Abstract: In addition to protecting food and increasing sales, the design of food packaging should also follow certain norms. For example: if the food is genetically modified, it must be stated, the production date and shelf life on the label must not be modified, painted, or subsidized, and language that implies efficacy cannot be used, etc. In addition to complying with the corresponding regulations, food packaging design also needs to pay attention to some other matters. Let’s take a look at what should be paid attention to when designing food packaging. Food packaging design specifications

1. Any nutritional information indicated in the design of prepackaged food nutrition labels should be true and objective, and should not indicate false information or exaggerate the nutritional or other effects of the product.

2. Nutrition labels for prepackaged foods should be designed in Chinese. If foreign language signs are used at the same time, their content should correspond to the Chinese language, and the foreign language symbols must not be larger than the Chinese symbols.

3. The nutritional information table should be expressed in the form of a "box table" (except for special circumstances). The box can be of any size and perpendicular to the baseline of the package. The table is titled "Nutrition Information Table" ".

4. The nutritional content of food should be marked with specific numerical values, which can be obtained through calculation of raw materials or product testing.

5. Nutrition labels should be marked on the packaging of the smallest sales unit provided to consumers.

6. The mandatory information on all prepackaged food nutrition labels includes: energy, core nutrient content values ??and their percentages in the nutrient reference value (NRV). When labeling other ingredients, appropriate forms should be used to make energy and core nutrients more prominent.

7. When making nutritional claims or nutritional ingredient function claims for nutrients other than energy and core nutrients, the content of the nutritional ingredient and its nutrient reference value should also be indicated in the nutritional ingredient table. (NRV) percentage.

8. For prepackaged foods that use nutritional fortifiers, the nutritional content of the nutritional component in the fortified food and its percentage of the nutrient reference value (NRV) should also be indicated in the nutritional label.

9. When food ingredients contain or use hydrogenated and/or partially hydrogenated oils and fats during the production process, the content of trans fats (acids) should also be indicated in the nutrition facts table. Nutrients that do not have a nutrient reference value (NRV) only need to have their content declared.

10. The energy and nutrient content in prepackaged foods should be expressed in terms of per 100 grams (g) and/or per 100 milliliters (mL) and/or in the edible part of each serving of food. indicated by numerical values. When portion labeling is used, the amount of food per serving should be stated. Portion sizes may be specified based on the characteristics of the food or recommended amounts.

11. Genetically modified foods must be marked: All foods listed in the "Regulations on the Labeling of Agricultural Genetically Modified Organisms" issued by the Ministry of Agriculture must be marked with "Genetically Modified Foods" on the label. If oil is made from genetically modified soybeans, the label should also be marked with the words "genetically modified soybean oil".

12. Language that implies efficacy cannot be used. _Foods for special dietary use (such as food for infants and young children, food for diabetics) must be labeled with nutritional ingredients, that is, nutrition labels. Contents that are not allowed to be labeled include: "preventive" or "treating" effects on certain diseases, etc.

13. Write the specific name of the preservative. _Ingredients in the food ingredient list should be arranged in descending order of the amount added when making processed foods. New regulations require: Infant formula milk powder should be labeled with nutrients, calories, consumption methods and suitable groups. The label of imported infant formula milk powder should be marked with "country or region of origin", etc.

14. The production date and shelf life on the label must not be additionally affixed, subsidized or tampered with.

15. The height of the words and numbers that must be marked on the label shall not be less than 1.8 mm; the net content and the name of the food must be marked on the same display surface of the packaging or packaging container; it is easy for consumers to identify and read.

Notes on food packaging design

1. In the process of food trademark design, the configuration of pictures, text and background in the packaging pattern must be unified, and the pictures appearing in the packaging must be in a unified series For classification, the text appearing in the package can only have one or two fonts, and the background color should be white or standard full color. Packaging patterns play a considerable role in customers' purchases. They should attract buyers' attention as much as possible and guide users to purchase and facilitate use as much as possible.

2. Fully display the products.

This is mainly done in two ways. One is to use lifelike color photos to clearly explain to users who should eat the food. This is most popular in food packaging, because most of the current food buyers in our country are children and young people. They need to be intuitive and clear about the purchase objects, and have clear patterns to guide their purchases to avoid causing economic losses to both parties; secondly, Directly indicate the attributes of the food, especially novel food packages must be marked with names that reflect the essential attributes of the food, and cannot be replaced by self-invented names. For example, "crackers" must be marked as "biscuits"; "pies" must be marked as " Layer Cake" etc. Have specific and detailed text descriptions: There should also be relevant explanatory text about the product on the packaging pattern. Now the Ministry of Health has strict requirements for the text on food packaging. It must be written in strict accordance with the regulations. The text fonts and colors used , The size should be uniform, and similar words should be placed in fixed positions so that buyers can easily view them.

3. Emphasis on product image color: not just transparent packaging or using color photos to fully express the inherent color of the product itself, but more use of image tones that reflect large categories of products to generate similar signals to consumers Reflecting the same cognitive response, you can quickly determine the contents of the packaging based on the color. Nowadays, companies have their own company-specific colors in their VI design. When designing patterns, the company's trademark should try to use standard colors. In the food industry, most colors are red, yellow, blue, white, etc.

4. Unified design. There are many varieties in the food industry. For a series of product packaging, regardless of variety, specification, packaging size, shape, packaging shape and pattern design, the same pattern or even the same color tone should be used to give a unified impression and make customers look at it at a glance That means you know which brand the product is from.

5. Pay attention to functional design. The functional design in the packaging pattern is mainly reflected in the following aspects: protective performance design, including moisture-proof, mildew-proof, moth-proof, shock-proof, leak-proof, shatter-proof, anti-extrusion, etc.; convenience performance design, including convenience for store display and sales, It is convenient for customers to carry and use.

6. Pay attention to sales performance design. That is to say, there is no need for introduction or demonstration by the sales staff. Customers can understand the product and decide to buy it by just relying on the "self-introduction" of the pictures and texts on the packaging screen. The design method of packaging patterns requires simple lines, color blocks and reasonable colors to leave a deep impression on consumers.