The official flagship store must be managed and operated by the brand itself. In this way, the supply and management mode of the flagship store for goods are directly managed by the company. Therefore, the probability that the goods purchased in such flagship stores are not genuine is very low. To take a step back, if there is a problem of counterfeit goods, then because it is a serious brand, we must maintain our own brand, so once this problem occurs, it is very convenient and simple to deal with.

However, if it is an authorized flagship store, there is usually a power of attorney, but the store logo does not actually have an officially authorized logo. Most of these stores are operated in cooperation with brand owners. So you will find that there are many brands of goods for sale in a store. Then this type of shop, in fact, has a low guarantee for the authenticity of goods, and it is also a kind of shop with more fraud.

Then I want to talk about overseas flagship stores. The requirements of such flagship stores are very high, even stricter than those of official authorized stores. Because this kind of store has many rules and regulations when entering, and it will require your store to be registered abroad.

However, it should be noted that many brands also have flagship stores operating overseas. There is also a special situation, that is, some domestic companies translate the Chinese names of some overseas products, register in advance, and then open stores on Taobao. This kind of products can't be said to be fakes, only their own products. After all, other companies are also registered trademarks, so we must carefully observe and decide whether to buy before placing an order.