Many stores are unwilling to accept e-commerce agents for operation, or feel that there is no need to find e-commerce agents for operation. They can run a store well by themselves. Isn't it just a matter of store construction, loading and distribution? However, e-commerce operations are not that simple. If it were that simple, everyone could start an e-commerce business, and getting rich overnight would not be a dream.
In fact, looking at the development of the current e-commerce industry, you will find that e-commerce agency operation has gradually become a fixed demand, especially for those new sellers who have just started or have just started, and are still on the road to operation. He rolled and crawled around, his head was covered in blood after being hit, but he still couldn't "kill" a "bloody road". On this basis, e-commerce agency operation has increasingly shown its role, guiding shop owners on a clear path in the early stage.
The purpose of finding an e-commerce agent to operate is to avoid some problems. So what fatal problems are likely to occur in e-commerce operations?
1. Label confusion
The purpose of doing e-commerce is to make money, and many store owners hope to introduce a lot of traffic in a short period of time, which is too radical and not very good at building stores. Attention, one of the main manifestations is confusion of labels. For example, if a store is positioned for high-end people, but the people attracted through improper drainage are low-end consumers, then the store labels will be disrupted. The people entering the store simply cannot afford the products, so the traffic will not be converted.
2. Not paying attention to DSR ratings and customer reviews
When we shop now, we all pay attention to customer reviews. Too low ratings or too many negative reviews will make customers unhappy. Dare to buy has a great impact on the credibility of the store, so you must do a good job in this aspect in the early stage.
A dynamic score that is too low will greatly affect your credibility and deter consumers from purchasing, so you must do a good job in this regard in the early stages. At the beginning, there were not many sales and there were many negative reviews. Other users would not dare to buy after seeing it, and it would also affect the entire ranking.
3. Not paying attention to category attributes
Currently, personalized search weights are used to match traffic. For new stores, there is no consumption behavior, collection behavior, additional purchase behavior, or browsing behavior. etc., so the most critical thing about product labels is achieved through attributes. Therefore, we should pay attention to the attributes of the category to increase the search weight.
4. Frequently modify and optimize the product
Many novice friends start making modifications as soon as they find problems with orders or traffic, re-editing the title, first image, details page, etc. of the product. After random and frequent modifications, not only will there not be much effect, but there will even be counter-effects, and the little bit of search weight that was originally there will be lost.
Every optimization behavior may mean that the search engine re-includes the product, excessive changes or inappropriate changes, and may even reduce the rights.
5. Putting products on and off the shelves at will
When you first open a store, putting all the products on the shelves at once will have two effects:
(1) There are too many products; It is difficult to have the energy to take care of all the products, and a large number of products are unsalable, resulting in a high unsaleable rate.
(2) After all the products are supplied at one time, it will be more difficult to add new ones in the future. This will make search engines think that you are inactive or weak, and they will not be willing to support you.
In fact, these are problems that are often encountered when operating a store, especially the management of products. Not knowing which ones should be listed and which ones should be prioritized, ultimately leads to a reduction in search weight, no traffic, and many people Because these problems can only bid farewell to the e-commerce industry, and the possibility of encountering these problems in the novice stage will also greatly increase. If you do not have a professional team to operate, finding an e-commerce agent to operate is an excellent choice. The e-commerce agent operation team is composed of professional and experienced personnel. They will conduct a lot of work on e-commerce prospect evaluation, store optimization management, etc. Evaluate and develop professional optimization strategies to reduce risks and increase conversions. E-commerce hosting is a new business service.
E-commerce itself is a complex process that requires dual support from technology and marketing. In today's society where the Internet is becoming increasingly important, small and medium-sized enterprises are eager to carry out e-commerce through the Internet. On the other hand, they are limited by the lack of experience and professional talents. and high cost constraints. Therefore, e-commerce hosting services came into being. Enterprises entrust professional e-commerce service providers to provide part or all of the information technology, products or service functions in the form of contracts. Starting from the three key points of "sales", we provide a series of services focusing on website construction, website promotion and online trade, supplemented by related services.
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