It just feels better than ordinary wine. It is probably the best liquor in China. With this name, it's great, and the price keeps rising until it becomes daunting to most people, just like housing prices. Of course, the disconnect between such a high price and value is huge, and it can be said to be a huge profit, but we allow it, so the prices of Wuliangye and other liquors that are slightly worse than Moutai have also gone up. When the price goes up, it is considered to be a good product, and it is a good thing to drink for yourself or give away, so it has become the first choice for "buyers don't drink, drinkers don't buy" and as a collection for profit. Why is it so expensive? Because of the market economy, as long as there is demand in the market, it can be expensive and keep going up. Such an unrestricted increase in prices has resulted in the formation of bulk commodities, including Moutai liquor, causing prices to continue to rise. What are the benefits? I need an economist to explain. There is no benefit. It can only be eaten orally to feast the eyes. It is a kind of psychological comfort and self-satisfaction. It is a kind of thought control. Its benefits are not so magical and obvious. Some people must believe in it and praise it. Many people believe in it. When more people follow it, it will naturally become popular, and the value and price will be infinitely magnified. What you drink from famous wine is a kind of consumption, a kind of brand, a kind of famous brand, what you drink is a kind of grade, a kind of value and a kind of symbol, what you drink is a kind of reputation, a kind of trademark and a kind of culture. Don’t be overly superstitious about good cigarettes and good wine. Good wine in China is inseparable from the fact that it is brewed with grain and grown in the fields of the common people. It is tailor-made according to one’s own consumption capacity. There is a saying among the common people that drinking People who are good drinkers don’t have to pay for their drinks, and people who are good smokers don’t have to pay for their cigarettes. Otherwise, we should say that Moutai has always been cheating: the Panama Gold Medal is a fiction; the national wine and the wine used for state banquets are pure fiction; drinking Moutai protects your stomach and liver, which is nonsense; Moutai contains thousands of trace elements, is it water? Doesn’t contain thousands of trace elements? My answer is, first of all, I have to explain that this only represents me personally. I just express my true thoughts and feelings. On February 2, the day when the dragon raised its head, my classmates decided to have a small gathering together, and two of them came from other places. My first reaction after receiving the message was that I had to go. I haven’t seen my classmates for a long time, especially those who came from other places, so I couldn’t leave them alone. A classmate has booked a hotel, what should I do? I thought about it, if I want to buy two bottles of wine, what kind of wine should I buy? The final result was “Maotai”. I was carrying two bottles of wine, feeling very proud. I thought to myself, you have booked a hotel, and I treat my classmates to drink Maotai, which is considered a bit of face! When we arrived at the hotel, unexpectedly, a classmate from out of town brought a barrel (10 kilograms) of pure grain wine 60% brewed in his own winery from his hometown. I immediately responded to the two bottles of wine, "Take it back and drink it yourself. We can't afford it, and it won't smell like it, so you should just drink our Xiaoshao!" I didn't know what it felt like at the time. We all drank a lot and said in unison that pure grain food is better. Later, when I returned home, it suddenly dawned on me that as long as my classmates’ affection was there, it didn’t matter whether they were Xiaoshao or Maotai! To answer your first question first, I personally believe that moderate drinking of any brand of liquor will do far more good to the body than harm. Even if you drink too much of the sky-high price of Moutai, it will only do harm to your body but not any good. There are many examples of alcoholism leading to disability and death every day in life. To answer your second question, why is Moutai so expensive? This time I want to talk about Moutai from another angle. There is nothing to say about the quality of Maotai liquor. It is definitely the highest example of Maotai-flavor liquor. Coupled with the scarce production and the hot sauce craze in recent years, Feitian Moutai has soared into the sky just like its name. In recent days, the retail price has exceeded the 3,000 yuan mark, and the original allocation price of peers across the country has reached 3,200 yuan per bottle. Such crazy prices are definitely not market behavior. It is unknown how much bubbles are mixed in it. The only known rule is that after the crazy hype, there will be a certain amount of chicken feathers, and time will be exchanged for space. This round of Maotai-flavor craze that has arisen across the country, driven by Moutai, has a lot to do with Moutai’s long-term storytelling, marketing, and advertising.Let’s take a look at how Moutai has told stories for a long time: 1. Panama won the gold medal in 1915. 2. Moutai was used at the state banquet at the founding ceremony. 3. Moutai is the national liquor and is featured in the stores of tens of thousands of distributors across the country. The text of the national liquor Moutai is used, and the advertising slogan is "The national liquor Moutai is fragrant in the world". I applied for the national liquor trademark for seven or eight years, and after repeated failures, finally failed. The title of national drink is no longer allowed to be used. 4. Why is there a mysterious microbial circle above Maotai Town? Maotai liquor cannot be produced without Maotai Town. 5. Moutai is known to be rich in more than 1,400 aroma and fragrance substances, and no other foreign substances are added. It is a rare liquor in the world that does not even add water. 6. The brewing process of Maotai-flavor wine is the longest. It takes five years from production to ex-factory filling and sales. The cost is the highest. Five kilograms of local high-quality red-tasseled glutinous sorghum brews one kilogram of wine. Based on Moutai's 50,000 tons output in 2020, Moutai liquor alone will require 250,000 tons of local waxy sorghum. This does not include the thousands of other large and small Maotai-flavor distilleries in Moutai Town. Can Moutai Town really produce so much grain? 7. It was originally advertised that the core production area of ??Maotai Town Maotai Liquor is 7.5 square kilometers. Without the core production area, real Moutai cannot be produced. Now the core production area has been expanded to 15.03 square kilometers, and Moutai can still be produced. This is not self-proclaimed. Contradictory? 8. Moutai adheres to traditional craftsmanship and adopts unique yin and yang fermentation, stack fermentation and tank fermentation. After nine times of cooking, eight times of fermentation, and seven times of wine extraction, the wine yield rate is about 20%, with one cycle per year and two releases. Then the wine master blends more than 100 base wines with different alcoholic contents, different ages, and different rounds. Stored in the air with a huge microbiome, all kinds of aroma substances are placed in the wine. The longer the cellaring period, the stronger the sauce aroma and cellar aroma will be. The more you drink Majiu, the more you understand it. The more you drink it, the more you fall in love with it. It makes people want to stop. 9. The former chairman of Moutai has published a paper proving that Moutai is good for health: many people who drink Moutai not only do not get liver disease, but even their own illnesses are cured. This statement makes it seem as if Moutai is no longer wine but a panacea. 10. The special brewing process of Maotai-flavor liquor Moutai determines that it can make full use of microorganisms and exert its own effects. The longer it is stored, the more fragrant it becomes. Most Maotai-flavor liquors are purely natural products and are most suitable for long-term storage. It seems that other aroma types of liquor are not brewed with grains, and other aroma types of liquor are not suitable for long-term storage. 11. Drinking Moutai is a status symbol. Moutai is often jokingly called noble wine, successful people's wine, and leader's wine. The reason is that it is consumed by middle-to-high-end income groups. The above are Moutai's publicity and marketing techniques. Now they have been deeply rooted in the hearts of the people. I don't know how many friends do you believe? Share your insights.