This brand authorization letter was not written by myself. It is authorized by the trademark owner. Without this certificate, it will be regarded as infringing goods and will be confiscated by customs. If the authorized company asks you to write it, and you need to submit it to the customs for inspection, you can just authorize it electronically. You don’t need to be too particular about the written matter between you and the rights holder. It only needs to be approved by the other party. It is equivalent to a contract with clear terms. The user, Party A and Party B, the scope of use, the number of years of use, and the cost are all clearly stated.

The content of the brand authorization letter includes the agent, principal, agency matters, agency authority, agency period, calculation and payment method of agency fees, etc., which should be determined based on the specific matters of the agency; in addition, the agent and Agency sales are inconsistent, especially when disputes arise. According to legal provisions, the agent's agency behavior is generally subject to the authorization of the principal. The consequences of agency matters shall be borne by the principal, and the rights shall be borne by the principal. enjoy.

1. The definition of trademark use right is different from trademark use authorization. Trademark use right refers to the right to use a trademark, which is generally obtained by the trademark owner after applying for trademark registration and approval from the National Trademark Office. It is awarded to the trademark owner by the National Trademark Office. Trademark authorization refers to a document that the trademark owner issues to the licensee to prove that the permission or authorization has occurred when the trademark owner licenses or authorizes his trademark to others.

2. The positioning value of trademark use rights is different from trademark use authorization

(1) Trademark use rights

To use one exclusively on a product or service Trademarks must go through the registration process, and this requires payment. In other words, we must pay a certain price to obtain such a right, and this price reflects the value of this right. This value is the general value of the right to use a trademark.

In addition, in the process of trademark use, as the quality of the products or services identified by the trademark improves, the added value of the trademark use value also gradually arises. Relates to the products and services recognized by the trademark and has a value exceeding the ordinary value. The formation process of the value-added trademark use rights is: ordinary products or services, functional trademarks, style trademarks, and potential trademarks.

(2) Trademark use authorization letter

For licensees, the right to use trademarks can be obtained through special trademark authorization channels. With the popularity of their trademarks, good image and business philosophy, they can make their products enter the market and be accepted by the market at a lower cost, faster speed and lower risk, thus making the business and products successful quickly.