Peugeot, SAIC Roewe. The French Peugeot logo is a standing lion, and the SAIC Roewe logo is two opposing lions. Roewe is one of the SAIC automobile brands and a domestic independent automobile brand. On October 12, 2006, SAIC Motor (Group) Co., Ltd. officially announced that its independent automobile brand was named "Roewe", which means "innovation and credibility". The automotive technology under the Roewe brand comes from Rover, which was previously acquired by SAIC Motor, but SAIC Motor did not acquire the Rover brand. The Roewe brand has developed rapidly, and its products have covered all types of vehicle markets. "Technology" has become the brand label of Roewe Automobile. Roewe's brand slogan is "Taste, Technology, Knowledge and Action".
Roewe's English name "Roewe" comes from the root Loewe (lion) in Western languages. The symbolic theme of Roewe is two standing oriental lions. The lion is the king of beasts. It represents auspiciousness, majesty and solemnity in Chinese culture. It is also a symbol of kingship and courage in the West. The two lions guarding the Chinese watch are a classic totem symbol in Chinese culture and contain the dignity of the nation. At the same time, it has a far-sighted meaning and prays for the prosperity and harmonious development of the country.
Peugeot is one of the automobile brands under the French PSA Group (Peugeot Citro?n Group). In October 2002, Dongfeng Motor Group signed a joint venture contract with the French PSA Group (Peugeot Citro?n Group) to expand cooperation. The two major groups joined forces and the Dongfeng Peugeot joint venture brand was born. Since its establishment in 2003, Dongfeng Peugeot has launched many high-quality products into the Chinese market, including 508, 408, 308S, 308, 301 sedans and 4008, 3008, and 2008 SUV models.
“PEUGEOT” was once translated as “Bieru” and used “lion” as its car trademark. The trademark pattern of "Peugeot" is the emblem of the Biejoux family, the founder of Montbéliard. It is said that Biejou's ancestors have explored America and Africa, where they saw amazing animals - lions. In view of this, the name "Peugeot" is used The lion is the emblem of the family. Later, this little lion became the provincial emblem of Montbeliard Province.
One million car purchase subsidies