Fila is an Italian brand of sports shoes.

The Fila brand was founded by the Fila brothers in BIELLA, Italy in 1911 and has a history of nearly a hundred years. In the 1970s, Fila cooperated with the diversification strategy to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, ultimately establishing its backbone position as a world-famous sports brand.

Considered to be a representative of art and a model of luxury. The perfect design and elegant lines demonstrate the artistic thinking of sports, exquisite craftsmanship and unique fabrics, represent the brand's fashion model, and highlight Fila's positive life attitude and elegant sports art. FILA hired a Japanese designer in 1972 to design a trademark for FILA.

Fila's brand trademark:

Trademark Fila Sporting Goods Company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.

So to this day, fila still has no plans to change its trademark. In 1973, Japanese designer Mr. Ishin designed the Fila logo under the guidance of Dr. Enrico Franchi. Fila boldly uses colorful and eye-catching patterns to give ordinary tennis sportswear an intriguing artistic aesthetic. FILA will also continue FlLA's enterprising style in China.

The above content refers to Baidu Encyclopedia - Fila