Use the trademark correctly, do not infringe, and do not be infringed

1. Use it in accordance with the law

When using the trademark, use it in accordance with the provisions of the Trademark Law. When registering What it looks like when used is what it looks like, and it cannot exceed the scope of approved registered goods or services.

2. Appropriate use

Use the common name of the product together with the trademark. Do not use the trademark alone for description. The purpose is to prevent the trademark from becoming a common name.

3. Prominent use

When using a trademark, place the trademark in a prominent position on the package or logo. If you design the trademark to be very small and place it in a very hidden place, If it is in a position that others cannot see, it will not play the role of leading consumers to recognize the brand and purchase it. Now some companies just don't pay attention to this, resulting in the trademark being in name only.

4. Persist in long-term use

The reputation of a trademark is accumulated bit by bit and takes a lot of time and energy, so after your trademark is successfully registered, you must persist in using it. Continue to use it and do not change it midway, as it will cause great losses to the company. Especially after the trademark has gained a certain popularity, it must be used continuously, and the graphics, text, and colors should not be changed.

5. Flexible use

How a trademark is used will determine the value of the trademark. Without violating the trademark law, flexible use of the trademark will bring huge benefits to the enterprise. . In fact, different companies use trademarks in different ways. Some companies only have one trademark, but use it on all products. Some companies use one trademark for each product, and some companies use multiple trademarks for one product. . But no matter which method is used, as long as it can create a complete corporate image and specific product image for consumers, it is worth learning from.

6. Do not use unregistered trademarks

Although our country adopts the principle of voluntary registration, only successfully registered trademarks have exclusive rights to trademarks. Anyone can use unregistered trademarks. The use of these products is not good for the company's reputation. Once quality problems arise, all the company's products will be rejected by consumers. Therefore, it is best for companies not to use unregistered trademarks. If they want to use it urgently, they can apply for registration and use it at the same time, or purchase the trademark.

7. Be careful about trademark licensing

Licensing a trademark to others can not only charge a certain usage fee, but also expand the popularity of the trademark and help you seize the market with the help of others. But the licensor must be cautious. If there are problems with the quality of the licensee's products, it will damage the licensor's trademark reputation. If you are the licensed party, you will be restricted by others for a long time because you have been using other people's trademarks. There are also disadvantages to the long-term development of the enterprise in the future. Therefore, enterprises must think clearly and treat it with caution when signing a trademark license contract.