"The World of Trademarks" is the best animated short film at this year's Oscars. The 17-minute story is completed by the interpretation of more than 3,000 trademarks. The film has been widely circulated on the Internet recently. Netizens not only exclaimed "the highest level of advertising placement", but also competed to find a trademark.

The innovative short film Michelin Police vs. Ronald McDonald

"The World of Trademarks" fictionalizes a colorful world composed entirely of trademarks, including cars, buildings, restaurant waiters, highways, pedestrians, and animals. etc. are all composed of trademarks.

At the beginning of the short film, a group of MSN butterflies fly into the screen. Uncle Pringles drives a truck and takes you into a typical California coastal city full of trademarks. Bentley and Aston Martin birds flew gracefully across the sea. Two Michelin (note: tire brand) police officers drove a black Chevrolet police car and discovered the fugitive Ronald McDonald. Car chases, gun battles, hostage crises and other plots unfolded one by one. During this period, the pedestrian was accidentally run over by a car, and the car was driving on a SONY-shaped mountain road.

At the end of the short film, a huge earthquake occurred like in the disaster blockbuster "2012". Wild animals such as penguins, lions, and crocodiles rushed out of the zoo and caused havoc in the city.

To the tune of the old blues song "I Don't Want to Shock the World" from the 1970s, this over-commercialized city sank to the bottom of the sea.