Legal subjectivity:

A trademark is not a commodity, a trademark is just a sign. Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide. They are used to distinguish the source of goods or services and consist of words, graphics , letters, numbers, three-dimensional logos, sounds, color combinations, or a combination of the above elements, a logo with distinctive characteristics. The law is objective:

Article 3 of the "Regulations on the Registration and Management of Enterprise Names" When an enterprise applies for registration, the enterprise name shall be approved by the registration authority of the enterprise name. The enterprise name can only be used after approval and registration, and it enjoys exclusive rights within the prescribed scope. Article 26 of the "Provisions on the Administration of Registration of Enterprise Names" The following acts that violate these regulations shall be punished by the registration authority according to the circumstances: (1) Anyone who uses an enterprise name that has not been approved for registration to engage in production and business activities shall be ordered to cease operations. Activities, illegal gains will be confiscated or a fine of not less than 2,000 yuan but not more than 20,000 yuan will be imposed. If the circumstances are serious, both penalties may be imposed; (2) If the company name is changed without authorization, a warning will be given or a fine of not less than 1,000 yuan but not more than 10,000 yuan will be imposed, and a time limit shall be imposed. Handle changes in registration; (3) Anyone who transfers or leases his or her business name without authorization shall have his or her illegal gains confiscated and be fined not less than RMB 1,000 but not more than RMB 10,000.