Why do so many people buy it when they know that the chance of buying real Moutai is less than 10%? Knowing that the wine is not genuine, but still buying it will also provide unscrupulous merchants with the convenience of counterfeiting and cause harm to people's bodies. As a society, we must resolutely curb it and not buy it! Implementing the spirit of the eight-point document of the Central Committee and promoting civilized and frugal housekeeping are beneficial to the country, society and individuals. Why not do that?

Since Moutai became famous, demand has always been in short supply. There is only one authentic Moutai distillery, but its sales market is all over the world. Of course, the largest market is China. Due to the high profits of Maotai liquor, counterfeit liquor has flooded the market. There are many cases of counterfeiting. One is the tacit fraud of Maotai Group, which is that Maotai Group allows its other companies besides the authentic Maotai distillery to produce part of Moutai liquor. , the quality of this kind of fake wine will not be too outrageous, and most consumers will not be able to drink it. This is "the real thing is also fake when it is fake."

The second is that other companies (wineries) secretly make fake wines. The quality of this kind of wine may be worse, but it is not too outrageous, and it is difficult for ordinary consumers to distinguish it. The third is private fraud. The quality of this kind of wine is ridiculously fake and you can drink it in one drink. However, the quantity of this kind of fake wine is relatively small.

Why do so many people buy it despite knowing that there are so many fake wines? There are several reasons:

First, most people cannot distinguish between true and false. For example, Moutai Group defaults to counterfeiting, and its trademark is genuine. Does anyone know that it is fake wine? Isn't this just "the truth is also false when it is fake"? People who collect Maotai liquor came in in large numbers. Even expert identification cannot say it is fake wine. Some distilleries secretly made fake Maotai, and their trademarks were very similar to the real ones, making it difficult to distinguish the genuine ones from the fake ones. However, this kind of Maotai was sold out quickly because of its price discounts, and no one knew about it. To find out whether it is true or false.

Second, many people don’t care about the authenticity of Moutai, they only care about the brand. As we all know, there is a saying about Moutai: "Those who buy it don't drink it, and those who drink it don't buy it." Most of the people who buy it buy it as gifts. Giving gifts only cares about the brand, which can express the sincerity of giving gifts and express appreciation for receiving gifts. It is enough to be respected by the gift-giver, it is enough to be recognized by the recipient, it is enough to be able to achieve the purpose of giving the gift, and it is enough to accomplish what the gift-giver wants to do. What does it matter if the wine is genuine or fake?

Some companies that are responsible for their own profits and losses are overwhelmed by the reception fees, but they dare not not bring out good wine to entertain their leaders when they come, so they specially customize some fake Moutai at a cheap price from a winery they are familiar with. , which can satisfy the reception leader’s face and solve the problem of reception funds. There are also some people who, because they often have to give gifts and cannot afford real Moutai, buy cheap fake Moutai. The recipient can’t drink it anyway. It not only achieves the purpose of giving gifts, but also saves the cost of giving gifts. Why not?