Legal analysis: The rights of the trademark owner mainly include the exclusive right to use the registered trademark, the right to prohibit, the right to transfer, etc. (1) Exclusive right to use. It is the most basic core right in trademark rights. Its legal feature is that the trademark owner can exclusively use the approved trademark on the approved goods and obtain other legitimate rights and interests through use. The exclusive right to use is relative and can only be used within the scope provided by law. (2) Right of Prohibition The right of prohibition means that the owner of a registered trademark has the right to prohibit others from using a trademark that is identical or similar to its registered trademark on the same or similar goods or services without its permission. (3) Licensing rights Licensing rights refer to the right of a registered trademark owner to license others to use its registered trademark by signing a licensing contract. Licensed use is a way for trademark owners to exercise their rights. (4) Transfer of transfer rights refers to the act by which the registered trademark owner transfers his trademark rights to others in accordance with certain conditions and in accordance with the law. Legal basis: Article 42 of the "Trademark Law of the People's Republic of China" When transferring a registered trademark, the transferor and the transferee shall sign a transfer agreement and file an application with the Trademark Office at the same time. The transferee shall ensure the quality of the goods using the registered trademark. When transferring a registered trademark, the trademark registrant shall transfer all similar trademarks registered on the same goods, or identical or similar trademarks registered on similar goods.

Legal basis: "Trademark Law of the People's Republic of China"

Article 4 Natural persons, legal persons or other organizations need to obtain trademarks for their goods or services during production and business activities. If you have the exclusive right to use a trademark, you must apply for trademark registration with the Trademark Office. Bad-faith trademark registration applications that are not intended for use shall be rejected.

The provisions of this Law regarding commodity trademarks shall apply to service trademarks.

Article 5: Two or more natural persons, legal persons or other organizations may apply to the Trademark Office to register the same trademark at the same time, and jointly enjoy and exercise the exclusive right to the trademark.

Article 6 For goods that require the use of registered trademarks under laws and administrative regulations, you must apply for trademark registration. Products without approved registration may not be sold in the market.

Article 7 When applying for registration and use of a trademark, the principle of good faith shall be followed.

Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers.

Article 8 Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as the above Any combination of elements can be applied for registration as a trademark.