In August last year, I saw the Chinese tea franchise brand "Cha Yan Yuese" for the first time in Changsha.

At that time, I was not particularly excited about Yuejia tea products. I just thought that the trademark was very strange and impressed people at a glance.

An ancient Chinese woman in front of a red background seems to remind me of the Lin family Daiyu in the Dream of Red Mansions, which conveys a kind of aesthetic feeling of a woman looking to please her own beauty.

Just weird! That’s right! Impressive! You will be impressed at first glance and save a lot of publicity costs.

If a brand establishes a super symbol, it can save a lot of costs for its own brand marketing.

Did you know? Now in the most lively neighborhoods in Changsha, such as the May Day Business District. Everywhere you look you see "Cha Yan Yuese"...

In these most densely populated places, there is a Cha Yan Yuese within a radius of ten meters. There are many shops of the same brand on one street. The key is that each shop There is a queue in front of the store. If you want to drink Yuejia's good tea, you must be very patient.

After all, you might have to wait half an hour, and that's the case at any restaurant, unless you're determined not to drink.

One of the biggest features of Yuejia tea products is that each tea cup is beautiful and dreamy, as if what they sell is not just ordinary tea, but a work of art.

Each different tea product is served in a cup of a different color, and each tea is also colorful. Different Taiwanese tribute teas have a winning feeling. In contrast, Yuejia More refined.

Yuejia tea products even have beautiful names, such as Orchid Latte, Shengsheng Oolong, Fenglou Green Gui, and Manyuelanshan. Every name can give customers endless imagination. It really reflects: you exist deeply in my mind.

So I have always doubted whether the marketing planning of this brand is undertaken by a group of marketing planners who love art and have feelings.

If you have never had a cup of Yuejia tea, you probably just think the tea is beautiful. After drinking it, your tongue will definitely become addicted.

Like Fenglou Green Osmanthus, it has a light and clear tea flavor, with a hint of osmanthus fragrance. After taking a sip, you can’t help but want to drink up the tea. In the process, you will drink it faster and faster. , the more you suck, the more pleasure you get! It was like being in the refreshing nature, with a cool breeze blowing by, as if a person was wandering the waves...

After drinking it all for the first time, I regretted it.

I asked myself why I couldn’t help myself?

Why were you so excited about it just now?

Not gentle?

Not lasting?

I suddenly remembered that when I just ordered a cup of Fenglou Green Gui at room temperature, the clerk said affectionately: Green Gui can only help you remove the ice, not at room temperature, otherwise it will not taste good. If it doesn’t taste good, we would rather not sell it to you...

Seeing the clerk’s determination, I suddenly realized! It turns out that the fusion of ice cubes stimulates the taste of tea and the light fragrance of osmanthus.

Let’s talk about the Matcha Bodhi Bar, which is also frozen tea. It is rich and fragrant and tastes great. If you take a sip, your tongue will form a bow!

The matcha is covered with light yellow cream. When you take a bite, it feels like sweet and soft ice cream, full of small bubbles!

The best animal butter, coupled with large and sweet grape grains, is sweet but not greasy, and full of chewiness.

Matcha is fragrant and slightly sweet, coupled with the cold taste, it is as cool and elegant as being in a bamboo forest, and your taste buds are instantly penetrated!

At the end of the drink, there is a stir and a great fusion. After the last sip of the mixture full of milk and tea aroma, I still have more to say...

I drank tea for 8 months The colorful tea products of various flavors add a lot of happiness to my mood every time.

Chayanyuese’s store marketing is quite good. For example:

1. Several tea products are equipped with free refills. If you buy one cup, you can refill 2 cups with the finished cup.

I tried to get an empty cup and refill it twice. I didn’t feel any impatience or dislike from the clerk. The refill service was excellent.

2. If you buy a cup of tea A at the original price, you can buy a cup of tea B at a 50% discount.

3. On each member day, tea products have member prices and various surprises.

4. When you purchase tea at the original price, you will be given a point card, which can be exchanged for any gift if you have enough points. For example, at 6 o'clock, you can exchange for a cup of tea.

The Yuejia brand training system should be relatively complete. This is not learned from paper information, but from the service attitude and products of the store staff.

1. According to the order of payment, let customers line up in an orderly manner to wait for tea.

2. I have been to many stores of this brand and have never encountered or seen any quarrels or conflicts between customers and store employees.

3. The clerk has a good service attitude and clear division of labor. No matter how busy he is, he never finds any hurried behavior, and he always conveys a feeling of being unhurried.

Okay! In this issue, I was defeated by myself, so I won’t continue to share it with you. I’m going to order a cup of Yue Tea right away.

If you like the marketing tips I share, please add it to your collection!

Lin San (surnamed Lin has started his own business 3 times)

5 years of Keya marketing practitioner, 5 years of full-brain operation operator; once built a new education brand in 5 months In-house operation has become a benchmark brand for online education in Guangdong Province, with an exposure of 300,00

A marketing copywriter with 4 years of experience, he has written many self-media articles with 10,00 views, and has used sales copywriting to monetize 10 Sales performance within 10,000 yuan...

In July 2017, he became a full-time student of marketing genius Zu Yongsheng for three years, focusing on copywriting, copywriting planning, marketing consulting, speech negotiation, operation and other skills. .

In July 2018, he was employed by Guangdong Huiying Zhidao as a technical consultant for Huiying’s network promotion and market development.

In September 2018, he became the co-founder of Hunan Heguang Tongchen Education Consulting Co., Ltd.