What is the program about selling houses on Xi'an TV station?

I registered an industrial company and its business scope includes real estate marketing planning. Can I sell houses? Only real estate agents can sell houses. Fuzhou real estate marketing planning business scope!! This is the scope you asked about. It is sufficient for a real estate marketing planning company to have economic services and marketing planning. Information consultation is often not needed for first-hand house sales. Too great.

In addition, the more business scope, the better. If the company's business scope includes real estate marketing planning, can it be a first-hand housing agent? It can be done.

I work as a planner. I have worked in an agency for five years and in a development company for another five years. For the business scope of registered real estate marketing planning Co., Ltd. in Huzhou, Zhejiang, please contact the Hangzhou Taihe Maitian Trademark Office. They are very professional in registering companies and registering trademarks. Taobao Mall one-stop service

My friends are very good It's very convenient with them. I hope you can do a good job in Anhui real estate marketing planning.

I hope you will surpass E-House China. Chengdu Yunheng Real Estate Marketing Planning Co., Ltd., a professional real estate marketing planning agency, passers-by in black teaches you marketing advertising:

How to make good and thoughtful marketing advertising?

Passers-by in black think that the smell of wine is also afraid of the depth of the alley, so advertising has become more and more important in modern business. So what kind of advertisement can be considered a good advertisement? The famous American copywriting master Sugarman said that in order for advertising to be effective, it must have several psychological triggers that can capture consumers. Let’s listen together.

The first psychological trigger is to establish a sense of participation. Recall a scene like this: when you go shopping in a mall, the shopping guide selling clothes will suggest you try on clothes, and the boss selling food will often ask you to try food. If you refuse at the beginning, you will definitely not buy it, but Once you try it on or taste it, your probability of purchasing the product will be greatly increased. This behavior of the merchant is to create a sense of participation for the user. The same is true for good advertisements. If you observe carefully, you will find that the more attractive the advertisement, the more likely it is to create a sense of participation for users. For example, there is this advertisement for a sports car. Let me read it to you: "Drive this new car around and feel the wind blowing through your hair when you drive on a hot evening. Press the accelerator to the bottom and taste it." The feeling of being pushed against the back of the seat by the impact force in an instant. Look at the exquisite electronic display. This is the speed this sports car brings to you. "How about it? Listen to me, do you feel like you are driving this car under the sunset? A sports car? This is to use language or images to create a sense of participation for users.

The second psychological trigger is establishing authority. Passers-by in black think that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital novice wants to buy a computer, he will first ask his computer-savvy friends around him how to buy it and whether he can go with him and tell him The difference between his various models is that it is best to help him decide which one to buy. Another example is that sometimes when we go to buy watermelon, we habitually ask the boss if the watermelon is sweet. Therefore, when businesses advertise products, it is very important to create a sense of professional authority. For example, you can list many numerical quotations in the advertisement for comparison to show your expertise. Xiaomi mobile phones often do this at press conferences, and then conclude that they are leading the industry, which indeed increases consumers' trust in the brand.

The third psychological incentive is to establish connections, which is to connect what customers already know with your products, so that consumers will be more receptive. For example, when smoke detectors first came on the market, many people didn’t know what they were used for. When advertising, the manufacturer said that this product is a "sharp nose on the ceiling" that will sound an alarm when it smells smoke in the home. As soon as this humanized analogy appeared, it immediately narrowed the distance between the product and the customer.

Another example is that the United States once produced a product that can remotely control the start of a car. When you are still some distance away from the car, you press a button the size of a keychain, and the car will automatically start. The car will leave in no time. The best thing about summer is that you can feel the cool air as soon as you open the door. You no longer have to wait for the temperature to drop little by little like you are in a steamer. Sugarman named this remote control device "The Mafia's Automatic Machine." Does it remind you of the hot scene of the Mafia's remote control car exploding and killing the opponent in the blink of an eye? Isn’t it cool?

The fourth psychological trigger is the desire to arouse a sense of belonging. Passerby in Black believes that everyone has an innate need for a sense of belonging. Good advertising can arouse consumers' needs and make them feel that by buying this product, I can belong to the group I like. For example, the advertising of Marlboro cigarettes in the United States has successfully created a decadent yuppie beauty. Westerners want this temperament, and of course they like Marlboro cigarettes; for another example, Mercedes-Benz has always advertised that it People who buy Mercedes-Benz are the owners of wealth. People who want to be rich and show off their wealth are willing to buy Mercedes-Benz cars. Volvo later also adopted a sense of belonging strategy, advertising that its users are The most highly educated. In the following years, Volvo has seen more and more highly educated users. Therefore, as long as advertising gives consumers the group atmosphere they want, they will automatically join the group.

Passerby in Black: If a product wants to sell well, marketing advertising must be more thoughtful. But be careful, you must follow the right path when doing any marketing, and do not do products and marketing that are not in line with heaven, let alone do things that deceive others. At present, there is a mixed bag of good and bad people on the Internet, and novices should also pay more attention to preventing fraud. If you want to understand the essence of marketing, you can click on the black Internet marketing avatar to view more information. There are contact channels inside. If you want to do a huge profit project, you can contact us. Requesting a real estate marketing plan. Fainted. . .

I am engaged in real estate marketing planning, but I have never seen you asking for a planning document like this.

You should find a professional marketing agency and leave it to them

Or hire a professional to do it. What you find on the Internet may not be suitable for your real estate

Or if you are looking for a shooter, it is impossible to find a satisfactory answer online. It is better to go to a professional company. Provide detailed information to others XXX Real Estate Marketing Plan

Table of Contents

1. Purpose of the event

2. Time and location of the event

3. Theme of the event

4. Activity content

5. Activity agenda

6. Promotion strategy

7. Display materials and on-site packaging

9. On-site activities

10. Other tasks

Purpose of the activity

· Integrate the resources of early brand promotion to create a sensational effect for the official opening of "XXX" ;

· Make full use of the popularity of shop selection activities to create a breakthrough in sales performance;

· All-round news hype to expand social awareness

This project is planned to be publicly sold in the first phase on February 1, 2010. In order to attract more customers to the sales department on the opening day and standardize the entire sales process, we will formulate relevant activity plans on the opening day and effectively improve the sales on the opening day. The on-site transaction rate laid the foundation for a hot sale at the opening.

Event time and location

· February 1, 2010 9:30-12:30

· Opening and lucky draw ceremony: Sales Department External stage

· Shop selection: inside the sales department

Event theme

· Wealth is around the corner, and the prosperous shop opening day - XXX grand opening!

Activity content

· Opening ceremony

(1) Song and dance performance (2) Leader’s speech (3) Ribbon cutting (4) Lion dance and cannon firing

· Customer house selection

· Lottery activities for all customers who have completed transactions

· Internet, TV, and news hype

Activity agenda

· Opening Ceremony (9:30-10:00)

(1) 9:00-9:30 Staff and materials are ready, and music starts

(2) 9:30-12:30 Song and dance performance

(3) 9:30-9:35 The host announces the start of the ceremony and introduces the leaders

(4) 9: 35-9:45 Speech by the leader of the developer

(5) 9:45-10:00 The ribbon-cutting ceremony begins, with a wonderful lion dance, a gun salute, and music playing

· Select Shop and lottery activities (10:00-12:30)

(1) 10:00-12:30 Song and dance performance, the host sings numbers, and customers change tickets and choose shops according to the prescribed sequence number

(3) 10:00-12:30 Customer gifts

(2) 12:30 Lottery for customers who have completed transactions

· Promotion strategy (guaranteed opening) Popularity gathered on that day)

(1) Shop purchase discount

Customers who make a transaction within three days of the opening will enjoy a one-time 22% off on shop purchase and 99% off on mortgage.

(2) Shop purchase lottery

All customers who exchange tickets and make a transaction can participate in the lottery on the opening day

Special Prize: Quantity: 1 First Prize: Quantity: 2

Second Prize: Quantity: 5 Third Prize: Quantity: 8

Home gifts: Determined by the number of houses purchased (can be obtained by all buyers)

(3 ) Special-priced shops

A set of special-priced shops will be launched on the opening day to provide customers with choices. The specific implementation content is attached separately.

(4) Prepare some small prizes for customer interaction for the song and dance performance: about 10 yuan for 50 people

Display materials

· Promotional materials: promotional leaflets, discounts Pages, newspapers, and floor plans are placed on the customer's seat;

· Lottery prizes: Prizes are placed in a conspicuous position on the stage (only customers who have completed transactions are eligible to draw);

· Promotion of water signs: Water signs are placed outside the sales department.

On-site packaging

· Stage: background wall spray painting, prize placement, music

· Outside the sales department: arches are set at the door, floating in the air; Flower baskets, red carpets, tents; customer check-in areas, waiting areas, rest areas,

·In the sales department: customer selection area, signing area, cashier, sales control board

On-site activities

· Shop selection process: Customer sign-in - Waiting in line - Entering to exchange tickets, shop selection - Payment and signing - Shop purchase transaction - Lottery event

· Media plan:

· Participating units and personnel arrangements:

· Materials and expenses: 1. Materials: Customers have the opportunity to receive prizes and small stage gifts when purchasing the store;

2. On-site: live stage performance on the day, material costs on the opening day;

3. Publicity: advertising, banners and unforeseen expenses;

Other work

· Please see Annex 1 for the implementation details of the opening activities;

· See Annex 2 for personnel division of labor arrangements;

· See Annex 3 for the on-site layout diagram and stage background wall renderings See Attachment 4, and the water sign and other design plans can be found in Attachment 5;

· Please see Attachment 6 for the lottery tickets (including lottery rules), coupon redemption copy, and design plans;

· Stage performances Please see attachment 7 for the single sheet;

· The on-site (in-site) sound of the sales department is provided by the sales department;

· Provide water and stools to customers queuing up on site waiting to buy a shop;

· Event meals will be provided by the developer;

· All staff must treat their work strictly. If there is any slack, once discovered, the penalty decision will be reserved;

The mobile phones of the activity team staff must be turned on 24 hours a day to ensure smooth communication. The company will take serious financial losses or negative impacts due to mistakes caused by communication failure. Hold relevant staff accountable.

February 13, 2010

Attachment 1: (XXX opening details)

Taiwan City opening details

(1 ) Room selection matters

1. Room selection qualifications: Customers who come to the sales department on February 1, 2010 can choose a room: Hold the reservation number to change the ticket, and after selecting the room, it is the turn of non-reservation customers Choose a shop.

2. Opening process:

Live music starts at 9:00, and the prizes for the shop purchase lottery are placed outside the sales department in a conspicuous position next to the stage, with red paper marking the prizes Display so that the audience can clearly see the placement of various prizes.

9:30 The preparations are completed and all staff must be in place. On-site staff arrange for customers to sit and wait at designated locations. Real estate consultants distribute drinking water, store information, etc. to customers and answer some customers' questions. Customers who have made reservations can enter the sales department to change tickets and select shops in the order called by the staff (sequence of customer reservation numbers); non-reserved customers can only enter the sales department to choose shops after all reserved customers have changed tickets and selected shops. Shop selection is now open.

9:30 Announcement of the opening event begins: the developer leader delivers a speech.

9:45 Lion dance and green salute. The staff fired a salute after the lion dance was completed. After the lion dance was completed, the lion dance entered the sales department to perform, extending the warm atmosphere into the sales department.

9:55 The host announces the purchase rules of the special-price shop, announces the special-price shop number, price, and area

10:00 Selects the customers who purchased the special-price shop

10 :30 The host introduces the process of changing tickets and choosing a shop. After the host introduced the room selection process, the staff called out numbers, and customers entered the sales department in the order of calling numbers to change tickets and select rooms. The remaining customers continued to wait outside the sales department to select rooms.

10:30 Real estate consultants receive customers who enter the sales department to choose shops.

(Note: Each time customers enter the sales department to choose a shop, they are in a group of 4, and the room selection time of each group of customers should be controlled within ten minutes. The purchase of the shop must be signed and signed. The deposit shall be collected; if different customers in the same group choose the same shop number, the customer with the first reservation sequence number will have priority. Once the shop number is selected, it cannot be changed after the customer selects a certain unit. After placing the deposit and signing the subscription form, the sales control specialist immediately put a red sign on the sales control board in the room selection area, and announced with a microphone at the console: Congratulations to Mr./Miss/Ms. XX for becoming the owner of our store No. XX)

10:00-12:30 Stage performance;

Lucky draw, 12:30, lucky draw.

Lucky Draw Qualification: Customers who made transactions within the specified time of the day

Lucky Draw Format: Put the ping pong ball with the award written on it into the designated lucky draw box, and the customer will go up to the stage to draw the prize with the lucky draw ticket. Personnel awarded prizes to them.

3. Shop selection operation process

1. The real estate consultant of Group A takes the information (prepare the subscription book and receive the corresponding customer according to the reservation number) at the entrance of the sales department, press Receive customers who queue up to exchange tickets in order and guide them into the sales control area, while Group B real estate consultants prepare the information and wait at the entrance to welcome the next group of customers;

2. In principle, customers will follow the instructions The shop number on the reservation book will be exchanged for the subscription. However, if the customer requests to change the shop number on site, the vacant shop number can be provided to the customer for selection. After the customer selects the shop number, the customer will be led to sign the subscription agreement and pay the payment. , after confirming the customer's payment, guide the customer to sign the subscription letter. After the signing is completed, the sales control specialist will label the room number and announce the sales control.

3. After completing the visa exchange, the real estate consultants of Group A guide the customers to the rest area and hand them over to the waiters in this area for reception. At the same time, the real estate consultants of Group B greet the next group of customers, while Group A is sorting out the information. Then, return to the entrance and prepare to receive the next group of customers. (As long as Group A customers leave the signing table, Group B can guide the next group into the sales control area)

(2) On-site layout of the event

Layout outside the sales department:

Banner content at the entrance of the sales department: XXX Grand Opening!

Contents of the vertical banner at the entrance of the sales department: 1. Warmly celebrate the grand opening on February 1, XXX!

2. Shop king - 70-year property rights, 1.1 area, scarce and prosperous shop in Chaoyang Square

3. Business line - a line of business, the last diamond shop in Chaoyang Square

4. Prosperous shop--the wave of rush for shop, shop to win

5. Money eye--themed multi-functional commercial real estate "XXX" theme pavilion

6. Pitcher--International business model, top investment value "Thousands of businessmen gather together" for world wealth

The house selection process and various notices are made into X display racks, water signs, arches, flower baskets, floating floats, and tents , carpet,

Layout in the sales department

Sales department dividing slot: the hall is divided into shop selection area, cashier area and signing area. There are some colorful ribbons, stools, coffee tables and property introduction materials.

House selection area: located on the right side of the sales department.

Cashier's office: inside the sales department

Signing area: located in the backstage of the sales department.

Site plan (see attachment 3)

(3) On-site staff arrangement

Security personnel: 6 (provided by the developer)

Arrange a security guard at the entrance of the sales department, who must stand at attention and help staff coordinate customers to enter in order to change tickets and shop selections; arrange two security guards outside the sales department to maintain order on site, in the customer waiting area and rest area One for each and one for the cashier. All on-site security personnel must obey the deployment orders of company personnel.

One number-calling staff member ( )

The number-calling staff will read out the reservation number and the customer’s name in the order of the customer’s reservation number at the entrance of the sales department. The real estate consultant guides the customer to enter the sales department to select a house.

Real estate consultants: 8

Real estate consultants are divided into two groups, A and B, with 4 people in each group. Groups A and B take turns to receive customers in the sales department. After the reception, Waiting to receive the next customer.

Specialists for signing subscription letters on site: 2 ( )

One of them is responsible for signing the subscription letter with the customer (the developer fills out the subscription letter in advance, and the customer only needs to sign it Then submit it to the auditor to stamp it with the official seal), and another person will be responsible for the audit.

Sales Control Specialist: 1 Responsible for the sales control board in the sales department, and announce the subscribed units on-site in a timely manner.

Cashier's office: 5 people, including 4 people responsible for cashiering and 1 person responsible for security at the cashier's office. (Responsible by the developer)

Customer reception: 2 people. Two staff members will be arranged outside the sales department to receive customers. (Responsible by the developer)

(4) Functional description of each split slot at the opening of the market

Customer waiting area: Customers wait in the waiting area to change tickets and choose shops. There are relevant staff in this area Distribute mineral water and other materials to customers, and maintain order on site for queuing customers. At that time, you should enter the scene in the order called by the on-site staff. When a customer enters the sales department, he or she should check the information with the staff to determine whether the customer is a notified customer.

Room selection area: After the customer enters the sales department, the sales staff will introduce the unit to the customer, and the unit selected by the customer will be the first choice. During the selection process, the salesperson should explain to the customer whether the selected unit has been subscribed by other customers. If the unit has not been sold, the salesperson will lead the customer to the finance office to pay the deposit, and then lead the customer to the signing area to complete the "Subscription Form" 》Signed. Finally, the staff put a room number sticker on the unit on the sales control board. (The salesperson can complete the work by leading the customer to the signing area, and then enter the next round of customer reception).

Customer rest area: After customers have finished selecting rooms, they can watch the stage program in the rest area and wait for the lottery. There are relevant staff in this area to distribute mineral water to customers and maintain customer order on site.

Sales Control Office: The sales control office should do a good job in real-time sales control of reserved units and sellable units. During the opening process, the sales control personnel should promptly and accurately listen to the sales staff's inquiries about customer unit selection and provide timely and accurate answers. After the customer completes the transaction, the unit will be controlled in a timely manner. At the same time, sales control personnel should make adjustments based on the on-site atmosphere to give customers a sense of urgency to purchase, prompting them to complete unit selection as soon as possible.

Cashier's Office: The cashier's office is responsible for collecting customer deposits and issuing deposit receipts. If the customer has made an appointment, the customer's previously processed information (appointment form, receipt) will be recovered at the same time.

Signing area: After paying the deposit, the customer fills out the "Subscription Form" based on the customer information (the customer selects the unit), and after confirming that it is correct, submits it to the auditor for final audit of the information (after the audit is completed, the Note the name of the auditor in the auditor column), hand the second copy of the "Subscription Letter" to the customer, and keep the first and third copies.

(5) Material preparation (Annex 8)

(6) Production of water signs (see Annex 5 for renderings)

(KT board)

Sign 1: Customer waiting area

Sign 2: Customer rest area

Water sign 1: Schematic diagram of the opening process

Water sign 2: Room selection process

Water card three: prize setting

"Receipt Office"

(To ensure the continuity of work on the opening day, our company will continue to conduct drills on the entire process before the opening)

Attachment 2: (Personnel process, division of labor Arrangement)

Personnel Arrangement Process

At 9:00, the live music started, and the lottery prizes were placed outside the sales department.

(Security)

9:00 On-site staff arrange for customers to sit and wait at designated locations, distribute drinking water, real estate information, etc. to customers, answer some customers' questions, and maintain customer order on site. ( )

At 9:30, the opening event was announced. ( )

9:35 The developer leader made a speech. ( )

9:45 Lion dance, green cannon firing. (Six security guards are responsible for setting off the salute)

10:00 Announce the purchase rules of the special-price shop, announce the special-price shop number, price, and area (host), issue lottery tickets for the special-price shop ( ), and do customer registration ( )

10:00 Select a store to purchase a special offer ( ), check the customer information ( ), and lead the customer to the sales department to sign the contract (the etiquette lady).

10:30 The host introduces the room selection process. After the host introduces the room selection process, the staff calls and checks the number. Customers enter the sales department in the order in which their numbers are called to change tickets and select shops. The remaining customers wait outside the sales department for their numbers to be called. The security guard at the door is responsible for maintaining the order of customers entering the venue. The number calling staff ( ).

10:30-12:30 Real estate consultants receive customers who enter the sales department to change tickets and choose shops, prepare customer information for opening ( ), on-site maintenance of the sales department ( , security) and customer confirmation After the room number, fill in the subscription form and submit it to the audit area for audit ( ). The customer pays the money at the cashier (four financial people) and distributes lottery tickets ( ). The sales controller is responsible for marking the purchased room number with a subscription mark ( ). Maintain on-site customers in the sales department and guide customers to leave the sales department (one security guard)

12:30 lottery:

The etiquette lady leads the customers to the stage for the lottery

The host announced the lottery, and the staff checked the customer's lottery ticket ( ).

After the customer drew the prize, the security guard took the prize to the audience for the customer.

Personnel division of labor arrangements:

Outdoor staff (as the general supervisor)

Place prizes and supervisors distribute materials

Customer maintenance , consultation and announcement of the opening. The host and developer make a speech

Light firecrackers and introduce the special-priced shops. The host distributes special-priced room lottery tickets

Special-priced shop lottery. Special-priced shop lottery. Supervisor special-priced room registration and audit.

Calling personnel, checking personnel, door security

Outdoor security maintenance, lottery host checking lottery tickets

Awards and lottery supervisors, exhibition supervisors

Exhibition consultants fired salutes

Indoor staff (as the general supervisor)

Customer information room selection process Reception of customer real estate consultants

Audit area subscription confirmation cashier

Sales controller on-site customer maintenance guides customers to draw etiquette ladies

Photography and video work meal logistics (3-4 people)

Attachment 3: (On-site layout Schematic diagram)

Attachment 4: (Stage background renderings)

Attachment 5: (Water signs and other design effects)

Lottery instructions (1.6×0.8) meters Instructions for purchasing a special room (1.6×0.8) m Opening process diagram (2×1.5) m

Room selection process (2×1.5) m Prize setting (2×3) m

Attachment Six (Raffle Ticket Design Rendering)

Attachment Seven (Artistic Performance Program List):

Attachment Eight (Material Preparation List):

Opening Materials Preparation (Celebration Company)

Project Quantity/Specifications Project Quantity/Specifications

4 pieces of signs for the entire stage performance

Stage construction (10X6)㎡ Bonsai 50 Basin

Red carpet 10㎡ table, red cloth regular

Background wall (9X4)㎡ 8 hand-held salute guns

1 set of speakers for lion dance, one dragon and four lions /Six Lions

Congratulatory flower baskets of 12 vegetables and 1 serving

5 tents and 1 host

100-200 seats and 1 signed subscription

2 air floats/package of 10 pieces of mineral water with banners

18-meter arch/package lucky draw box (including table tennis balls) regular

2 rolls of firecrackers and small prizes According to settings

Banner 10 prizes are set according to prizes

Prize settings

Number of awards and prizes

Grand Prize: Quantity 1 Name

First Prize: Number of 2 persons

Second Prize: Number of 5 persons

Third Prize: Number of 8 persons

Home gifts: Determined by the number of houses purchased (available to all customers who buy houses)

Small stage prizes: , quantity 50 people

Attachment 9:

Special offer shop drawing rules

At 9:30 on the opening day, the host announced the shop number, area, and price of each set of special shops on the stage. Among the customers on the scene, if they are interested in buying special shops, they can separately Register at the sign-in desk to receive raffle tickets.

Invite staff from the Notary Office of the Municipal Industry and Commerce Bureau to provide on-site notarization supervision throughout the process.

Customers put their lottery tickets into the lottery box and go to the stage to wait for the lottery ceremony.

The customer registers information with the staff, receives the ticket, and submits the ticket to the staff for collection according to the room number, waiting for the selection of the special store.

The process is as follows:

The special shop number is, during the lottery process, after the host introduces the staff of the notary office, "The area of ??the shop is m2, the original price is yuan/m2, the total price is yuan, the current price The price is, converted to unit price of RMB/㎡, it’s always cheaper..." The host announced to the customer who drew this special store number on the spot, "Congratulations to the lucky Mr. Become the first owner of Tianjin Garden", and the staff (hostess) will guide the customer to enter the sales department to handle relevant procedures;

All customers who intend to draw special-price shops will place lottery tickets to win the prize After the boxes are filled, the host invites the guests to the stage to draw and announce the winning numbers. After the staff and notaries verify that the customer numbers and information are correct, the host announces the customers of the special-price shops.

The etiquette lady will guide the customer to the sales department to sign and subscribe for the special offer shop.

Special offer rooms (shops) are limited to the registered customer and cannot be transferred.

When the real estate consultant guides the customer to the sales department to handle relevant procedures, if the customer does not complete the signing and subscription procedures within 10 minutes, or wants to change his name (except for immediate family members), the customer's special price store The right to purchase is void.

If the customer who won the special-price store gives up the purchase, the special-price store will be included in the normal house selection, and the price will remain unchanged. The customer will enter the sales department in the order of house selection. shall prevail.

Rendering of special room lottery tickets: Real estate marketing planning objectives are based on stages. For example, the initial stage focuses on the breadth of promotion, the deepening stage focuses on the communication of target customers, and the recognition stage focuses on the number of sincere customers. , focus on the rate of raising funds during the financing stage, and focus on speed when sales are hot or when tasks are rushed. Of course, there is also the saddest part of the delivery. The most important thing is the engineering department and the construction party, and the marketing department is just a buffer. Summarize the goal in one sentence: Make feasible plans based on annual goals and complete them with the highest execution ability. Real estate marketing planning example plan file is too large. Please tell me to send you an email.

Jintai·Silk Road Flower City Phase II Marketing Promotion Execution Case

Table of Contents

Part 1 Market Research Analysis

1. Market research method and content description

2. Analysis of the current situation of Xianyang real estate market

3. Century Avenue and key real estate projects in Xi'an Comparative analysis

4. Market research for the second phase of the project

5. Interviews with customers and sales staff for the second phase of the project

6. Summary analysis of market research

Part 2: Project positioning

1. Area analysis and positioning

2. Project SWOT analysis