1. Composition elements

Composition elements refer to the combined picture formed by trademarks, pictures and characters appearing beside food packaging planning. These three elements are very important and none of them are indispensable. Reasonable typesetting with appropriate colors can plan an excellent package. Trademark can be said to be the whole symbol of the brand, which shows the whole image of the product and even the enterprise.

2. Plane planning

Pictures on the side of food packaging planning can use both paintings and pictures. Sometimes we see cartoons and some oil paintings. If it is people or scenery, it is basically represented by photos. Comparing the two styles, the former is more lively and has a retro taste. The latter is generally a celebrity endorsement, which is more convincing.

3. Color planning

The overall temperament and style of food packaging planning are determined by color and different deployment, and will also be aimed at different consumer groups. Of course, the selection of color is also closely related to the picture conception of the whole package, and it certainly cannot exist independently.

4. Text planning

Text planning can be said to be a local place that is easily overlooked by food packaging planning, but often consumers get to know the product information directly through words, and the font planning of words can become a theme symbol, which has a whole reflection on the style of food packaging planning. When planning food packaging, we must also take the font planning into account. It is also a good planning direction if we can participate in some planning ideas and interact with consumers to improve their experience.