Because the Football Association requires major clubs to change their names to neutral names. According to "Overall Plan for Football Reform and Development in China" and "Admission Rules for Professional Clubs of Chinese Football Association", the football club company needs to be changed to a non-enterprise name. Details
According to many domestic media reports, Guangzhou Evergrande Club intends to re-apply for the team name. Previously declared? Guangzhou team? , has been approved. But at present, Guangzhou Evergrande intends to change its name, yes, it is very loud: forever!
Feng Zhen, a reporter from Southern Metropolis Daily, published an article entitled "Neutralization of team names means de-enterprise, is it approved by the Football Association? Harbor? It is said that before the Spring Festival, both Guoan and Evergrande resubmitted their application for renaming, requesting to rename them respectively. Guotai Min 'an? Eternal and ambitious? I wonder if the Football Association will pass. But this kind of practice proves that the harbour team is really a bit sympathetic? .
this article thinks that Suning and TEDA are obviously extremely pessimistic about the football industry? Originally, the club was still an advertising carrier. Now, after the neutrality of the club name, even the advertising attributes have been eliminated. These enterprises do not want to engage in it, so there is one more reason.
Neutralization of club names is conducive to the independent operation of the club in the future. But the only doubt is, at this stall, is neutralization an appropriate time? This is a problem.
Indeed, like most Chinese Super League teams, Evergrande changed its name? Guangzhou team? R&F changed its name? Guangzhou city? , Zall changed its name? Wuhan team? ; Hebei Huaxia Happiness changed its name? Hebei team? ; Jiangsu Suning team renamed? Jiangsu team? These are all neutral names for de-enterprise.
However, this reporter said: However, the reform of Shanghai Harbour is said to have aroused the dissatisfaction of some investors, who expressed their opinions to the Football Association? .
seaport is a neutral word, but it still inherits its corporate culture based on the corporate attribute of Shanghai Port Group. The harbour element does not belong to the Shanghai urban culture recognized by the public? It has not been de-commercialized. De-enterprise should be a necessary condition for neutralization!
So, if Feng Zhen said: It is said that both Guoan and Evergrande have resubmitted their application for renaming, respectively? Guotai Min 'an? Eternal and ambitious? If it is true, then refer to it? Shanghai Harbor Team? Can also be abbreviated as? Shanghai team? Same, then obviously, Beijing Guotai Min 'an Team? With? Guangzhou Hengjiu Yuan Brigade? , can also be abbreviated as the original team name? Guoan? And? Evergrande? Yes.
and in accordance with the approval? Shanghai Harbor Team? Logic, the Football Association can't refuse to approve these two new team names of Evergrande and Guoan, right? ? If you don't approve it, it will fall behind? Double standard? The mouth is solid.