Dongyang Xinming Redwood Furniture Co., Ltd. was founded in 1995 by Zhang Xinmin, a master of traditional Chinese crafts, in Hengdian Town, Dongyang City, Zhejiang Province, which is known as the hometown of hundreds of craftsmen and wood carvings. It is a company integrating R&D, design It is a large-scale domestic comprehensive enterprise specializing in the production, production and sales of mahogany furniture.

After 25 years of continuous development, Xinming Redwood has become one of the largest enterprises in the domestic redwood industry. The company covers an area of ??70 acres, with a production workshop area of ??more than 120,000 square meters, and an administrative, office, conference, and warehousing area of ??more than 28,000 square meters. There are 6 art exhibition halls with an area of ??more than 15,000 square meters. The international conference center with an area of ??more than 3,000 square meters can accommodate more than 200 specialty stores across the country at the same time for learning, training, and meetings. The total number of employees reaches more than 500, and the output value is 380 million.

Over the years, Xinming Hongmu has continuously innovated its operating model and further developed in brand development and construction, talent reserve construction, core product innovation, factory hardware construction, and dealer channel development.

In 2007, in order to realize the company's transformation needs, Xinming Hongmu applied to the State Administration for Industry and Commerce to register the trademark Xinminghong. In March 2019, a new brand Moyu was launched. This brand is a new aesthetic home product designed and developed for young people based on thorough market research. At present, the Moyu brand includes three major series: Xinfeng Mingyun, Xinliyuan and Ruhua, which are developed in parallel with the existing Xinming Hongmu brand Shilihongzhuang classical culture home series to meet the different positioning, different styles and different levels of consumer groups.

As an old brand in China's mahogany furniture industry, Xinming Mahogany has gradually transformed from a direct sales + wholesale model to an authorized distribution brand monopoly and high-end retail since 2009. Now it has new brands nationwide. There are more than 200 Minghong brand authorized stores.

Xinming Hongmu attaches great importance to the introduction and training of talents. We continue to hire outstanding designers with high salaries to join the design team, and at the same time train a group of young people with highly educated professional disciplines to join the design team, forming an innovative and sustainable R&D team of old, middle-aged and young people.

While focusing on the expansion of the domestic market, Xinming Redwood is also actively developing the international market through various methods. After several years of hard work, Xinming Hong brand mahogany furniture has gone abroad and is exported to Hong Kong, Taiwan, Singapore, Japan, South Korea, Canada, Australia, the United States and other countries and regions.

Address: No. 83, Jici Road, Hengdian Electronic Industrial Park, Dongyang City, Zhejiang Province

Corporate Honor

Products selected by the Great Hall of the People in Beijing

National Museum of China Collection Unit

Zhejiang Province Famous Brand Products

Dongyang Redwood Furniture Famous Brand Enterprise

2010 China Redwood Furniture Industry Design Gold Award

Top ten influential mahogany furniture brands in 2010 and 2018

"Jiaozhi Dalbergia Great Hall of the People" won the gold medal of the "Yungong Award" for traditional Chinese crafts

Director of Xinming Mahogany Some of the honors Chang Zhang Xinmin has received:

Master of Chinese traditional crafts

Top ten leading entrepreneurs of mahogany furniture in 2018

Top ten influential figures in China's mahogany furniture industry in 2013 and 2015

China Mahogany Furniture Industry Contribution Lifetime Achievement Award