The company ranks among the top 50 industrial companies in Ruian City and is a private joint-stock enterprise. There are more than 1,000 employees, including 58 professional and technical personnel of various types. The company's "Renben" trademark has been awarded the title of China's Well-known Trademark, and its "Renben" cloth-covered rubber shoes have been recognized as Zhejiang Province's famous brand products.
The company is located in the Industrial Park of Xianjiang Town, Ruian, a famous rubber shoe city in China, covering an area of ??60 acres, with a construction area of ??more than 70,000 square meters and 8 rubber shoe production lines, with an annual production capacity of 12 million pairs. The products sell well all over the country.
For many years, the company has been pursuing the "people-oriented" business philosophy, adhering to the principles of "integrity and dedication" and vigorously developing its own brands. The company passed the ISO9001 quality management system certification in 2003. It has an advanced product testing room and a raw material chemical analysis room. It has formulated corporate standards with higher quality indicators in accordance with industry standards and ensures that its products have good quality through various quality control measures. The quality, humanistic brands and products enjoy a high reputation in the national market.
The Renben trademark has been awarded the title of China's Well-known Trademark; the company has been awarded the Zhejiang Province AAA-level Contract-abiding and Credit-abiding Enterprise, Wenzhou City's Integrity Private Enterprise, Excellent Credit Construction Unit, Ruian Industrial Top 50 and Two-Star Enterprise and other honorary titles.
The company's rubber shoe products are divided into two categories: fashionable casual men's shoes and women's shoes, with nearly 400 varieties of colors. The output value of rubber shoes has exceeded 100 million yuan for three consecutive years, profits and taxes have grown steadily, and the company has entered the top 100 tax-paying companies in Ruian City. List.
The "Renben" brand cloth-covered rubber shoes are mainly sold to the domestic market and have now formed a sales network all over the country (except Hong Kong, Macao and Taiwan). The market terminals are mainly sold in large supermarkets and professional footwear stores. , the company adheres to the principle of continuously consolidating and expanding the domestic market and gradually developing export channels. On the premise of strengthening the domestic market, it will develop its own brands for export in the future and open up a broader market space for human-oriented products.
The company passed the ISO9001:2000 quality management system certification in 2003 and has implemented it well. The company organizes production and controls product quality strictly in accordance with industry standards, and has formulated corporate standards in accordance with industry standards (some index requirements are higher than industry standards). The company cooperates with the Shanghai Footwear Quality Inspection Center all year round, and the center tracks the quality of our company's products. Take business management and quality control to the next level.
The company has carried out a large number of advertisements in various media, and actively participated in various exhibitions to promote humanistic brands and humanistic products. In 2005, it was the first in the industry to hire an image spokesperson Carry out brand promotion. After several years of hard work, the Renben brand has enjoyed a high reputation in the domestic market.
In May 2012, the product trademark of the footwear company Zhejiang Renben Shoes Co., Ltd. was recognized and publicized as a well-known trademark in China by the State Administration for Industry and Commerce.