1. Without the notice of trademark registration or trademark acceptance issued by the Trademark Office of the State Administration for Industry and Commerce, Tmall will not accept the application for brand opening (except for some categories of imported goods); ?

2. Tmall does not accept the application for registration of pure graphic trademarks, because such trademarks cannot name the store name and store domain name. ?

Not only do you need to have your own brand to settle in Tmall, but whether the trademark you hold is R mark or TM mark has an impact on the amount of deposit you need to pay when you settle in Tmall. Merchants need to pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and to pay liquidated damages to Tmall and consumers according to Tmall service agreement and relevant rules and regulations when the merchants violate the rules.