Some netizens asked, is Xiaojinlong called Xiaojinlong because of its small scale? Let’s talk today.
The Little Golden Dragon in the passenger car market refers to Xiamen Golden Dragon station wagon, or Xiamen Golden Dragon for short.
Shortly after Xiamen Automobile Industry Company established Xiamen Golden Dragon, Huang Peiyu began to prepare for Little Golden Dragon. In March 1992, Xiamen Jinlong Touring Vehicle Co., Ltd. was established, with Xiamen Automobile holding 60% of the shares.
The reason why Xiamen Golden Dragon is also called Little Golden Dragon is not because of its small scale, but because it aims to make small cars. It is precisely because of this positioning that Xiamen Automobile has invested more resources in Xiaojinlong, including funds raised from Xiamen Automobile's listing, loans obtained through the Taiwan Affairs Office of the State Council, investments obtained through joint ventures, etc.
Therefore, the status of Xiao Jinlong is even more important in the eyes of Xiamen Automobile founder Huang Peiyu.
However, the little money Huang Peiyu raised was a drop in the bucket if he wanted to start a car project. So he began to plan for a listing on NASDAQ in the United States. But in the end, it was shelved because the company was a state-owned enterprise and needed central approval. Later, Huang Peiyu found the Hong Kong and Taiwan joint venture partners of Jinlong and Jinlong and persuaded them to merge their shares in Xiamen Jinlong, Xiamen Jinlv and Jinlong Automobile to form a Hong Kong company and prepare for an IPO in their name. However, this operation was reported, Huang Peiyu was censored, and the overseas listing plan was suspended.
(Huang Peiyu)
During this period, Huang Peiyu also had in-depth discussions with the Volkswagen Group on the T4 commercial vehicle joint venture project. However, when everything was ready, he was stuck on the policy. According to regulations at the time, a foreign car company could not have more than two joint venture projects in China.
Later, Huang Peiyu also had in-depth discussions with Yulon Motors in Taiwan Province, preparing to produce the Pioneer sedan in advance, and then develop independent models with the help of Yulon's R&D base. However, with Huang Peiyu's imprisonment, this project was also terminated.
In November 1998, Huang Peiyu, former chairman and general manager of Xiamen Automobile Co., Ltd., was sentenced to death at the first instance, with a two-year suspended sentence, and RMB 100,000 was confiscated.
It is worth mentioning that at the same time that Xiaojinlong was building the factory, Huang Peiyu built a "simple" pilot production line in the factory and started building cars. Its first product was the King Long XML6390 eight-seat station wagon. Since then, it has successively launched King Long XML6440 light bus, King Long XML5021X light van multi-purpose vehicle and other products.
Later, as market competition intensified, Xiamen Jinlv decisively stopped production of old products, and introduced the technology and production technology of Toyota Hiace. In 1995, it launched the Jinlv Hiace XML6480.
Two years later, Xiamen Golden Dragon cooperated with Toyota again, introduced Coaster technology, and launched Golden Dragon Coaster XML6700. These two cars have been widely welcomed by the market.
It is worth mentioning that before the end of 1998, Xiamen Golden Dragon and Golden Dragon *** had been using the same Golden Dragon trademark. It was not until Golden Dragon changed its trademark that the double trademark became Xiamen Golden Dragon. exclusive trademark.
In 1999, the year after Huang Peiyu was sentenced to prison, Xiamen Jinlv began to transform into bus production. In 2000, it produced 500 buses. It was put into production that year and made a profit that year.
Two years later, Jinlv’s Xiamen Haicang bus production base was completed and put into operation. It produced 2,000 vehicles that year and sales reached 1.25 billion yuan.
After that, Xiamen Golden Dragon began its glorious era.
In 2002, sales revenue reached 2.2 billion yuan; in 2003, it reached 2.8 billion yuan, ranking second among national bus manufacturers; in 2004, it exceeded 3 billion yuan, ranking second again; in 2005, sales reached 15,200 vehicles, ranking second in the industry.
By 2007, Golden Dragon’s revenue had reached 4.5 billion yuan! It has achieved double-digit growth for 15 consecutive years, and its annual sales have reached 25,000 vehicles. Among them, the total annual sales of XML6127 alone reached 1,200 units, which also made history.
At this time, Xiamen Golden Dragon has formed a comprehensive layout of large, medium and light buses, with 8 series and nearly 100 products. In addition to the XML6127 just mentioned, there are also XML6110, XML6402, XML6118, XML6125 and other series.
(Jinlv XML6118)
It is worth mentioning that in December 2006, Xiamen Jinlv obtained the chassis production qualification, ending its history as a modified car factory.
Since then, Xiamen Golden Dragon has carried out a number of technological innovations, launched a variety of models, and won multiple awards.
In 2008, Xiamen Jinlv built China's first cathodic electrophoresis production line for large passenger cars, achieving a historic breakthrough; in 2009, Xiamen Jinlv's production line applied full load-bearing technology to improve the anti-corrosion and durability of the car body. The performance reaches the level of a first-class car.
Xiamen Golden Dragon continues to launch new products. The Tianjiao, Snow Fox and Snow Leopard were launched in 2011, the "Veuve Clicquot" large road bus was launched in 2013, the CMB "Jincheng" was launched in 2014, and the high-end luxury flagship product - Navigator was launched in 2017.
According to usage, Xiamen Jinlv’s products include 7 major categories including commuter buses, highway buses, city buses, light buses, school buses, RVs, and special vehicles, with dozens of models, covering 4.5 meters -19 meters, various types from 2 seats to 82 seats.
In terms of sales, from 2012 to 2019, Xiamen Golden Dragon’s annual sales have been hovering between 20,000 and 30,000 vehicles, ranking between fifth and eighth in the entire passenger car market. between. However, in the market segment, Xiamen Jinlv’s performance is relatively positive. For example, in 2018, Jinlv’s sales volume ranked second in the passenger car market.
In addition to the domestic market, Xiamen Golden Dragon also exports to more than 120 countries and regions. By 2015, cumulative exports had exceeded 50,000 vehicles. Other data show that as of the end of 2016, the number of Xiamen Golden Dragon units in Egypt has exceeded 20,000, ranking first in the industry. In addition, Xiamen Golden Dragon was also the first to obtain the AEBS EU pass.
These achievements are also reflected in the awards and brand value of Xiamen Golden Dragon.
According to data, Xiamen Golden Dragon has won the World Bus Alliance’s annual “Best Ecological Award”, “Best Environmentally Friendly Bus Award”, “Best Bus Style Award”, “China Original Bus”, and "Good Design Awards" in the United States.
In addition, since 2007, Xiamen Golden Dragon has been shortlisted as one of China's 500 most valuable brands for more than ten consecutive years. The latest data is that the brand value of Golden Dragon reached 24.259 billion yuan in 2019, ranking 240th among "China's Most Valuable Brands".
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.