1. Different launch years: Coca-Cola Zero is a product launched by The Coca-Cola Company in 2005. "Diet Coca-Cola was the first product launched in the German market in 1995.

2. Different packaging: Coke Zero packaging is mainly black, while Diet Coke packaging is mainly white.

3. Different spokespersons: Coke Zero’s spokesperson is Amuro Namie, and Diet Coke’s spokesperson is Taylor Swift.

Extended information

Coca-Cola’s achievements:

These mergers culminated in the creation of Coca-Cola Enterprises (CCE) and the sale of 51% of its shares to the public in November 1986. After the establishment of CCE, new negotiations were conducted with its suppliers and sales channels to consolidate the mainstay. market, cut labor force by 20%, and reduced costs by unifying distribution and raw material procurement. In 1986 and 1987, CCE's net selling price per box of Coke decreased by 2.5%. Su Tuo was 20% more than in 1986. CCE's profits were unstable throughout the late 1980s.

Over the past four years, Coca-Cola Investment Bottling Group's bottling business in China has developed rapidly. , sales are increasing rapidly, accounting for about one-third of the national sales. The growth rates of core brands such as Coca-Cola, Sprite, Fanta and Orange are far ahead; the growth rate of carbonated beverages is twice that of its main competitors; Many important markets have become leaders in the juice market; sales revenue growth exceeds sales volume growth; market and channel construction oriented by controllable distribution are fruitful.

June 8, 2016, "2016 BrandZ Global." The "Top 100 Most Valuable Brands" was announced, and Coca-Cola ranked 13th. ?

On December 18, 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and Coca-Cola ranked 7th. Bit

Baidu Encyclopedia-Coca-Cola