Some time ago, Apple was in? IPHONE? In the case of trademark objection review administrative dispute, Xintong Tiandi Company lost the case. IPHONE? Attribution of the 18th category of trademark rights. Apple refused to comment on this, and the author also felt quite speechless. I can't imagine holding it printed? IPhone? What kind of attention people will get from a wallet with the words "".
in p>27, xintong Tiandi company filed a registration No.634198 with the trademark office? IPHONE? Trademark application, which is applied to be used on goods such as imitation leather, cowhide, wallet, small wallet, leather rope land, etc. in the 18th category of international classification. After the Trademark Office issued the preliminary announcement, Apple filed objections and lawsuits four times, but in the end it failed.
in my opinion, this? Lose? It will not affect the sales of Apple's IPhone, but for Xintong Tiandi Company, this legal practice is unreasonable, which is more harmful to the company's long-term development? Are the categories and names of registered trademarks really not worth mentioning before making short-term profits?
as we all know,? IPhone? Category 9 trademark rights are owned by Apple and can be used for mobile phones. Investigate its original intention, IPhone? By? I? (me), and? phone? (mobile phone) is composed of two words, which can be barely translated as? Me? Cell phone? , highlighting self-personality. Although the IPhone is generally called? Apple phone? But as an Apple phone, is it really called IPhone? It is indeed a good trademark that conforms to the trademark classification, and its name and meaning complement each other, and it has also contributed to the success of Apple.
similarly, many well-known enterprises will consider the matching degree between the product name and the category when naming their trademarks. For example, the Chinese translation of Coca-Cola? Coca cola? , meaning a kind of? Delicious new drinks? , exquisite; What does Benz mean? Mercedes? , used in cars, fit professional; ? Lenovo? Used in Internet terminal computers to introduce daydreams; ? Shunfeng? With homonym used in logistics express industry, it means beauty and so on. This naming is helpful to establish the image of trademark brand in its industry, and it is more likely to become synonymous with a certain kind of products and services.
however, although such examples as the name implies can be seen everywhere, there are still many enterprises that choose to ignore the correlation between brand names and categories and rely on? Next to famous brands? 、? Stealing trademarks? To achieve the growth of corporate interests. This has a bad influence on the development of the brand economy, which has been slow to start. In the short term, this incident was reported by hundreds of media in a few days, objectively for Xintong Tiandi Company and? IPhone? Have done enough advertising. However, aside from the comparison between applauding in public opinion and the geometry of patting bricks, it is also a huge question mark how far a leather bag company with a mobile phone hat can go.
if the name is irregular, the words are not smooth, and if the words are not smooth, nothing can be done. This is a golden sentence left by the sages since ancient times, and everything should be justified. At present, the state appeals to mass entrepreneurs, which is the golden age for small trademarks to become national brands. The name of a trademark is particularly important for the development of enterprises. Whether applying for registration of a trademark or buying a trademark through trademark transfer, enterprises need to distinguish the trademark category and think of a good trademark name in combination with products and services.
Intellectual Property is committed to becoming a first-class trademark brand and a comprehensive service brand of intellectual property. It has 14 years of experience and is a brand strategic partner of growing enterprises. At present, there are 6 direct sales branches and more than 2 strategic cooperation institutions in China. Enterprise adhering to? Help enterprises to grow their trademark brands, make our country rich and strong, and strive for enterprises to stand tall in the world? Our corporate mission is willing to join hands with entrepreneurs who are interested in achieving national brands to create brilliant career.
Intellectual Property Group provides consulting and agency services for growing enterprises in trademark registration, trademark transfer, trademark design, trademark cases, brand consultancy, etc., so that customers can better understand the importance of trademark strategy and brand building for enterprise development while obtaining suitable registered trademarks, thus promoting enterprises to embark on the road of brand development.
In the past p>14 years, with a serious and responsible attitude and high-quality service, Intellectual Property Group has helped thousands of enterprises solve the trademark brand problems in operation, which is a trustworthy choice.