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What is the first-to-file principle for trademark registration?

The principle of first to apply, also known as the principle of first to register, means that when two or more applicants apply for registration of the same or similar trademark on the same or similar goods, the one who applies for registration first shall For trademarks, the applicant who applies first will obtain the trademark rights, and subsequent trademark registration applications will be rejected. Article 18 of the Trademark Law stipulates, “If two or more applicants apply for registration of identical or similar trademarks on the same goods or similar goods, the trademark that was applied for first shall be initially reviewed and announced; on the same day If an application is filed, the previously used trademark will be preliminarily reviewed and announced, and other people’s applications will be rejected and will not be announced.” In other words, my country implements the first-to-file principle for trademark registration. If the filing dates are different, the first-to-use trademark will be ignored. Whether it is actually used or not, priority will be given to examination and registration. Unless the earlier trademark registration application has been rejected without preliminary review, the subsequent trademark application shall be unconditionally rejected.