Ownership refers to the owner's right to possess, use, benefit and dispose of his property according to law, which is the most important form of property right. Ownership is the most important property right and property right, the premise of transaction and the result of transaction pursuit.

Franchise, also known as franchise or franchise, refers to the right of an enterprise to operate or sell a specific commodity in a certain area or the right of an enterprise to accept another enterprise's use of its trademark, trade name, technical secret, etc. There are usually two forms. One is authorized by government agencies to allow enterprises to use or enjoy the privilege of operating certain businesses in certain fields, such as water, electricity, post and telecommunications franchise, tobacco monopoly rights and so on; The other refers to the right of an enterprise to use another enterprise within a certain period of time or indefinitely according to the signed contract, such as chain stores and branches using the name of the head office. Franchising involves two aspects: the transferee and the transferor. Usually, the concession transfer contract stipulates the term of concession transfer, the rights and obligations of the transferor and the transferee. In general, the transferor shall provide the transferee with the right to use trademarks and trade names, impart know-how, and be responsible for training business personnel and providing equipment and special raw materials necessary for business operation. The transferee shall pay the transferor the fee for obtaining the franchise right, and then pay the fee for enjoying the franchise right according to a certain proportion of the operating income or other calculation methods after opening the business. In addition, it is necessary to keep business secrets for the transferor.