1. Time advantage

Generally, it takes 1 year or more to register a new trademark. Because the number of domestic trademark applications is relatively large, it will take a long time. The long wait may cause The product misses the best opportunity to launch. Transferring a trademark generally only takes about 6-10 months, which saves half the time compared to registering a trademark. This is a considerable time saving for many people who are anxious to own a trademark.

2. Success rate advantage

The passing rate of registered trademarks is actually not high. Registering a new trademark can be said to be a process from scratch, and it is difficult to ensure that the Trademark Office Or are there any similar trademarks on the market? If the Trademark Office finds that there are similar trademarks, it is very likely that the trademark registration will be unsuccessful, and some good trademarks have often been registered. The risk of transferring a trademark is very small. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark due to similarity. In other words, if you buy it, you can It can be used.

3. Trademark value advantage

After registering a new trademark, you need to promote it from the beginning, and its initial value is very low. Transferred trademarks are generally recognized trademarks in the market. They have a certain degree of popularity and high value, which facilitates the buyer to establish his own brand in a short period of time. A trademark with a certain "history" often means that it has been used by some parties. Consumers have been exposed to it, so in terms of memory, it will be better than many new trademarks. The trademark transfer process is also very simple, including: application → acceptance → review → announcement → issuance of transfer certificate.