Recently, a screenshot of the "Zhazhahui" trademark registration list was exposed by netizens. The picture shows Nick Cheung allegedly applying for all kinds of "Zhazhahui" trademarks.
Previously, a game named "I am a scum" was put on the shelves, and the image of Nick Cheung was used on the advertisement page of the game. Nick Cheung released a statement in Weibo on August 9, 20 18, saying that it had terminated its image endorsement cooperation with a game developer on February 20 18, and did not authorize any third party to use Nick Cheung's advertising endorsement image. The developer or operator of the game "I am a scum" has constituted infringement.
What are the advantages of multi-class registration of trademarks?
First, avoid the embarrassing situation that after the enterprise grows, the scope of production and operation may be extended to industries or commodities that have not been planned before, but the trademarks that have been used for many years are registered by others in this field. If this happens, re-registration will inevitably bring great negative effects to the enterprise.
Second: avoid being registered by others after being registered by malicious cybersquatting, and the enterprise will become bigger. For example, Master Kong is instant noodles. If the trademark is registered on the toilet, it will definitely have an extremely bad influence on Master Kong's reputation and sales.
Therefore, multi-category registration of trademarks is not only something that mature enterprises should do, but also enterprises that have just started should be incorporated into their own enterprise development strategies as soon as possible. Multi-category trademark protection is one of the most basic ways of trademark protection.
What is the longest protection period of a trademark?
According to the provisions of China's Trademark Law, the longest protection period of a registered trademark is ten years, counting from the date of approval of registration. Before the expiration of the protection period, you can apply for renewal.
Relevant legal knowledge
the trademark law of the people's republic of china
Article 39 The term of validity of a registered trademark is ten years, counting from the date of approval of registration.
Article 40 Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.
The Trademark Office shall announce the renewed registered trademark.
Whether a trademark is registered in all categories needs to be decided according to one's own needs and abilities. Without such a strong capital expenditure, Standard American does not recommend enterprises to apply for registration in all categories, as long as they apply for registration in several similar categories. However, if an enterprise wants to expand its business in the future, it can also apply for which kind of trademark first to avoid being squatted.
Trademark registration category trademark protection
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