A collection of 5 essential business plan essays

Time flies, time is slowly unfolding, and new work will soon be launched. Making a good plan will help you improve your work efficiency. method! How should the plan be written to maximize its effect? Below are 5 business plans that I have compiled for you. You are welcome to share them.

Entrepreneurship Plan Part 1

Part One Company Profile

(1) Company Introduction

Detailed introduction to the company’s background, scale, team, Capital composition

1. Major shareholders

Name of shareholder Capital contribution Form share ratio Contact person Contact number

2. Team introduction

Introduce the experience and success of each core team member in technology, operations or management

3. Organizational structure

4. Employee situation

( 2) Operational financial history

(3) External public relations

Strategic support, partners, etc.

(4) Company business strategy

The development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years

Part II: Products and Services

(1) Green Medicinal Food and Health Theme Restaurant Product and service introduction

(2) Core competitiveness or technical advantages of the green medicated diet and health-themed restaurant

(3) Product patents and registered trademarks of the green medicated diet and health-themed restaurant

Part 3 Industry and Market

(1) Industry Situation

The development history and trend of the green medicated diet and health-themed restaurant industry, and the technical barriers, trade barriers, and policy restrictions to entering the industry

(2) Market potential

Analyze the market capacity, market development prospects, consumer acceptance and consumption behavior of green medicated diet and health-themed restaurants

(3 ) Industry competition analysis

Comparative analysis of major competitors and their advantages and disadvantages, including performance, price, service, etc.

(4) Revenue (profit) model

Business charges, revenue model, from which business links and customer groups to obtain revenue and profits

(5) Market planning

The company’s sales revenue forecast in the next 3-5 years ( (In case of unsuccessful financing)

Part 4 Marketing Strategy

(1) Target market analysis of green medicated diet and health-themed restaurants

(2) Green medicated diet and health-themed restaurants Analysis of restaurant customer behavior

(3) Green herbal diet and health themed restaurant marketing business plan

(1) Strategies for establishing sales network, sales channels, and establishing agents and distributors

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(2) Advertising and promotion strategies

(3) Product/service pricing strategy

(4) Incentive mechanism for the sales team

(4) Service Quality Control of Green Medicinal Diet and Health Themed Restaurant

Part 5 Financial Plan

Please provide the following financial forecast and explain the basis for the forecast:

Balance Sheet of Green Medicinal Diet and Health Theme Restaurant Project in the Next 3-5 Years

Cash Flow Statement of Green Medicinal Diet and Health Theme Restaurant Project in the Next 3-5 Years

Profit and Loss in the Next 3-5 Years Table

Part VI Financing Plan

(1) Financing Methods

Detailed description of how much capital is needed for future staged development, how much the company can provide, and what is needed How much to invest.

Financing amount, shareholding ratio, financing term

(2) Purpose of funds

(3) Exit method

Part 7 Risk Control

Describe the risks that may be encountered during the implementation of the green herbal diet and health-themed restaurant project and their countermeasures. Including: technical risks, market risks, management risks, policy risks, etc. Entrepreneurship Plan Part 2

1. Conduct entrepreneurial research and consultation

Investigate the local catering market, find chefs with entrepreneurial experience and friends with certain social skills and real power for consultation, and maintain a good relationship with them.

2. Write a business plan

The contents of the business plan include industry analysis, industry competition, food introduction, business district analysis, store size, investment amount analysis, manpower planning, monthly cost analysis, revenue Profit situation assessment, store opening plan, medium and long-term development goals, etc. Each of these projects must also be analyzed in detail.

3. Raising entrepreneurial funds

Due to limited personal financial capacity, you can invite relatives, friends or employees to become shareholders (the net profit will be divided according to the amount of shares).

4. Learn business skills

Ask people with experience in catering management. It is best to work as an intern at a similar barbecue restaurant for several months. Do all the work in each link, learn management experience, become familiar with each management detail, and accumulate Practical experience.

5. Store business district evaluation

Selection of location: You should choose places where working-class people or students are concentrated near factories, office buildings, commercial districts, schools, etc., or places with a large floating population such as stations, docks, and transportation thoroughfares. place, so as to ensure a sufficient source of customers. If you can't find the ideal store right away, you must be patient and continue searching, and don't give up halfway.

Business district evaluation: including business district attributes, store size, floors, surrounding facilities, nearby competitive and complementary stores, rent, ease of obtaining various legal licenses, whether there are large shopping malls nearby, Stations, business hours, population (mobile, fixed), customer sources and proportions, consumption power and consumption motivation, road width, development prospects (changes in business districts) and other factors.

When evaluating a business district, it is necessary to conduct assessments at different times. For example, during the day, at night, on normal working days and holidays, observe the business district situation of the location separately to avoid just looking at it. Not looking at night during the day, or only looking at working days and ignoring holidays, resulting in misjudgments in business district evaluation. When evaluating a business district, a business district assessment record sheet should be made to record in detail the conditions for evaluating the store as a reference for future assessments.

6. Find a house and sign a contract with the landlord

Determine the store location based on the evaluation of the store's business district. The next step is to sign a contract with the landlord. This action cannot be taken too early and cannot be carried out until the previous steps have been completed. Because once you sign a contract with the landlord, you have to start paying the rent, and there will be time pressure. Therefore, before signing a contract with the landlord, all preparatory work and written data must be prepared. When signing a contract with the landlord, it is best not to make the lease term too short. If you only sign for one year, you may not be able to recover your investment until one year later, but the store is taken back by the landlord. Therefore, the lease period of the store should be three to four years as a longer term. Ideal signing period.

In addition, the landlord usually has to pay a deposit when signing a contract. The deposit is usually about 30% of the rent. Therefore, when signing a contract, you must pay the landlord's store deposit and first month's rent. However, after the store is leased, it will require a decoration period. It is best to negotiate with the landlord. The decoration period can be deducted from the date when the rent is calculated to reduce rent expenses.

7． Apply for a business license

Before opening a store, you must apply for relevant licenses. Otherwise, you will be operating without a license and will be investigated by the relevant departments. Applications for licenses are generally divided into two types: one is to apply for a company license, which is issued by the Industry and Commerce Bureau; the other is for companies with smaller capital, which only need to register as a for-profit enterprise, and is issued by the local county or city industry and commerce bureau.

Since most stores have little capital, they only need to register as a profit-making enterprise. In addition, you have to go to the tax authorities to go through relevant tax procedures and get a unified invoice. Unless you are exempted from using a unified invoice, you have to go through it.

In addition to applying for a business license, if you want to prevent the signboard of your store from being abused by others and use it for your own exclusive use, you must also apply for service mark registration with the Industrial and Commercial Bureau. . The name of the signboard hanging at the entrance of the store may have its own special design in addition to the name text or pattern. This kind of non-commercial text and image is called a service mark. It is different from the company or trade name you applied for, and the names of the two may also be different. Therefore, if you don’t want your golden name to be stolen in the future, you must first apply for service mark registration.

8. Store decoration

Store decoration is related to the business style of a store and affects customers' first impression. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. For example, if you open a coffee shop, you must find a manufacturer with experience in coffee shop decoration; if you open a children's store, you must find a manufacturer with experience in children's cultural and educational decoration. Because if the decoration manufacturer does not have experience in decorating stores of the same type, the store they decorate may not fully meet the needs. If the decoration is to be canceled and redone, it will of course be expensive and time-consuming.

Therefore, before decorating, you must ask the decorator to draw drawings, including floor plans, elevations, side views, materials, colors, sizes, etc., which must be clearly stated in advance. In order to communicate clearly about the look of the decoration you want, it is best to take the decorator to a store of the same type to observe it on the spot and explain clearly how you want the decoration to feel. Only in this way will the decorated store be closer to your own ideas.

Decoration ideas for the barbecue restaurant:

a. Floor-to-ceiling glass windows facing the street.

b. Folk custom paper-cuts are pasted on the floor-to-ceiling windows.

c. The indoor counters, square tables, and chairs are made of logs and are in log color.

d. Hang local distinctive handicrafts on the walls to highlight local folk customs.

e. The lighting is mainly soft light.

f. The door decoration is characterized by simplicity. In short, the decoration should adopt a simple style, bright colors, and have local characteristics, giving customers a relaxed and pleasant feeling.

9. Recruiting employees

a. Determine the number of departments in the barbecue restaurant and determine the number of people in each position.

b. Determine employee salary standards and reward and punishment measures.

c. Recruiting employees must have an employment certificate. Employees from other places must have an ID card, a temporary residence permit, and a health certificate.

d. Employee training.

10. Purchasing raw materials, utensils and equipment

Make a purchase list of utensils, equipment and raw materials for opening a store. From large equipment such as air conditioners, computers, freezers, refrigerated cabinets, cash registers, to audio, security, credit card machines, and even small things such as pens, notebooks, business cards, store seals, etc., as well as the first purchase of materials, etc. List all items, large and small, in detail, indicate the product name, quantity and unit price of each appliance, and calculate how much funds are needed. The most important thing is to know the source of purchasing items. It is best to shop around to reduce costs.

11. Try making the product

It is best to try making the product yourself first, master certain secret recipe techniques, and then try making the product with the chef to determine the cost and selling price of the product.

12. Opening promotion

a. It will be a trial operation for 1 week. For those who are new to starting a business, they are not familiar with all management links; for employees, the cooperation between various departments and the collaboration between employees need to be adjusted. If there is no trial period and the promotion is heavily promoted on the first day of opening, it is certainly a good sign that there will be huge crowds of customers. However, due to insufficient skills, if you suddenly face a huge crowd, you will definitely be in a hurry and the service will be poor. week, causing customers to complain, and they may not patronize next time.

b. Official opening.

In order to attract customers on the opening day, of course some promotional activities must be carried out. The more old-fashioned promotional activities are nothing more than placing flower baskets and arches at the entrance of the store, discounts on meals, giving away gifts, and drawing draws.

We should carry out innovative promotional activities, such as sending the money for the opening ceremony through the media to welfare homes or aiding poor students. This not only does a good deed but also promotes the image of the company.

The self-service shabu-shabu bar operates in a way where customers take care of themselves, help themselves, and entertain themselves, integrating eating, drinking, playing, and entertainment, so that customers can eat happily and play comfortably.

The diners place the skewers on the nationally patented specially designed oven. As the chain rolls, the skewers will automatically roll and cook evenly. After grilling, you can place the skewers on the upper level of the stove to keep the food warm without burning it. The authoritative food research institute's unique secret formula, exclusive pickling seasonings, and grilled dishes create world-class delicacies with unique taste and personality. It makes people feel extremely comfortable.

Introduction to xx Farm: In your busy schedule, have you forgotten the simplest life in nature? In order to promote communication among classmates, deepen understanding between classmates, and enhance class cohesion, we organized a one-day farmhouse activity to meet at the beautiful xx farm. Everyone cooked together, played quality-development games together, chatted together, and spent a happy and meaningful day.

At 8:00, we gathered at the designated location to go to xx Farm. After arriving, we first enjoyed the charming scenery of the countryside, visited the farm practice base and orchard nursery, listened to the "laughing and laughter" of poultry, and then held a farmhouse cooking activity. Experience the joy of cooking by yourself. Those who wash and cut vegetables, prepare condiments, stir-fry, add fire, and serve as assistants... The classmates who are in charge of the pot really look like chefs. In short, everyone performs their duties, shows off their talents, and works enthusiastically. Everyone is united, each group exerts a sense of teamwork, and the enthusiasm of the students is unprecedentedly high. Seeing the plates of fragrant delicacies being brought out and covering the stone tables, it felt a bit like a "Manchu-Han banquet". The students took photos of their "masterpieces" and had proud smiles on their faces when they tasted them. Everyone collectively toasted to the teacher and was very excited. The lunch ended perfectly with the cooperation of each group of students.

xx Farm is surrounded by mountains and rivers, giving people a feeling of freshness, nature and relaxation of body and mind. What's more special is that the farm has outdoor obstacle course, expansion training field, large water physical activity area and other projects. After the fun farmhouse activities, the students participated in a quality development project that challenged their courage in the afternoon.

When everyone is tired, they can form a circle and sit on the green lawn to play the logical reasoning "killing" game. Finally, this activity ends successfully with everyone's laughter and laughter. On the way back Many students said that they benefited a lot from this activity.

Holding such an event on the weekend allows everyone to feel the power of unity, the joy of labor, strengthens emotional exchanges, and gains valuable friendships, making people feel that participating in is not just an activity , but gained a life experience.

Recreational projects

Plum blossom piles on the water cross the bridge and pull out board trackers to enjoy the water.

Shocking Heart Bridge Iron Cables Cold Bridge Colorful Clouds Chasing the Moon ∨ Type Support

There is something special about fishing in troubled waters and firing water cannons with your hands

Having a picnic and stepping on high heels to play football at a garden party

The barbecue treasure hunt garden is booming and full of pride

Overcoming obstacles, water physical fitness grinding mill

Visit farmland garden party, fishing for crabs and bonfire party

Yuantong Avenue is full of money, fishing and setting off firecrackers

Charging standards:

Single attraction tickets and tickets: 15 yuan (college students) 25 yuan (adults)

Charter service: 45-seater ordinary soft-seat air-conditioned bus 600 yuan

Insurance: 100,000 personal accident insurance 3 yuan/day

xx Farm and xx Ecological Park Entrepreneurship Plan Part 3

The vast majority of entrepreneurs are not successful because it is not a matter of ability, but of psychology. Problems always cannot break through the shackles of traditional habitual thinking. If this is the case for you, I want to tell you that if you want to break through yourself, you only need to make a business plan for yourself immediately, and then execute it ruthlessly. Success will come naturally.

There are many such entrepreneurs:

1. I have read Keya’s, Dongdong’s, Zijie’s, and my tutorials, but I just can’t start. Every day Keep looking for more online entrepreneurship tutorials.

2. I found a lot of profitable products, purchased domain names, and opened advertising accounts. However, after reaching this step, I don’t know what to do next.

Through contact with a lot of online entrepreneurs, I found that the vast majority of entrepreneurs are still unsuccessful. It is not a problem of ability, but a psychological problem. They always cannot break through the shackles of traditional habitual thinking. If this is the case for you, I want to tell you that if you want to break through yourself, you only need to make a business plan for yourself immediately, and then execute it ruthlessly. Success will come naturally. Because everyone is lazy, and everything around them is impetuous, and they will forget themselves in the busy environment without realizing it. Therefore, only by making a clear plan can you better manage yourself.

How to make a simple online business execution plan?

If you have now studied the "Video Tutorial on Making Money with Profitable Products", according to the fourth part of the tutorial, you have to make the following plan:

Step 1: Determine Products

The first day: Find 5 products with a profit of more than 500 yuan per order. You must complete it even if you don’t sleep.

The next day: Use the method mentioned in the tutorial to conduct a comparative analysis of various products, and then select the product that is most likely to succeed. It must be determined before 12 o'clock in the evening. Apply for Adwords and Baidu bidding accounts at the same time.

Step 2: Website construction

Day 3: Refer to relevant product information and write a sales web page copy. Don’t pursue perfection. You must get it done first. Perfection is a long-term effort. things.

Day 5: Make a sales website. If you are not proficient in technology, don’t stop because you don’t know how to make a website. Spend a little money and find someone who can make a website to help you. Finish. In these two days, we can also make 400 calls and negotiate logistics cooperation.

Step Three: Advertising Test

Day Six: Set up advertising. Don’t be too stingy on the first day of testing advertising fees. You can directly invest 500 yuan first and get 500 traffic. It should be no problem. If you generate 10 inquiries and end up with 2 orders, you will make a profit of 500.

Day 7: Based on various online marketing data of the past day, analyze the areas that can be improved and continue to optimize and improve.

Step 4: Increase income

After 30 days: Advertising optimization is complete and income is stable. Then you can learn SEO, use SEO to reduce marketing costs, and at the same time learn more marketing. techniques to further increase sales conversion rates.

The plan may be simple, but once you have a plan, you will have a framework in your mind and a step for execution, so that you will not be busy during the execution. At the same time, according to the detailed standards of each link in the plan, set different times to complete different goals, step by step, no need to rush, no need to be impatient, and the goals can be achieved quickly.

Maybe you think this is a very simple thing, but it is very important. Have you started taking action? Entrepreneurship Plan 4

1. Entrepreneurial Goals

Business Goals

Establish the first professional dessert shop Everyday Sweet Θ in Suqian, with a business scope of Chinese and Western desserts . Varieties include ice cream cakes, ice cream, ice cream cookies, smoothies, shaved ice, sugar water, soup (dew), porridge, juice, flavored dairy products, puddings, medicinal nourishing stews, and herbal teas , turtle paste, traditional Chinese dim sum, etc.

Business purpose

Sweet, healthy and fashionable.

2. Market and competition analysis

Market introduction

Suqian is a very young city, with only 10 years since its establishment (Appendix 1). There is currently a lack of a dessert shop that can be managed systematically. The Tian Tian Mei Tian Dessert Shop proposed in this plan fills such a gap.

Market competition analysis

We visited large and small coffee shops and Western-style casual restaurants near Suqian city and found that although most of them sell certain types of desserts, the varieties are not the same. Complete and unprofessional content. Therefore, the dessert project has not been able to form a systematic and standardized industry atmosphere. However, a large number of customers will still be diverted due to the brand dependence that has been formed in consumers' minds.

It is precisely because of the current market chaos that we have a glimmer of hope. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, and can quickly enter this field. In the market, our business philosophy that is ahead of our peers can support our sky. After analysis, we can cleanse and integrate this relatively chaotic market. Everyday Meitian specializes in desserts and adheres to branded, differentiated and humane management. Use the silent penetration method of moisturizing things to establish and expand visibility and reputation, so that consumers can go from knowing me to loving me and buying me.

Target customers

Some people mistakenly believe that women like sweets more than men, but this is actually a mistake. In fact, taste preferences have no gender distinction, and many men also like desserts. In order to maintain a slim figure or lose weight, many young women often regard sweets as a scourge. And now consumers are becoming more and more sensible. Therefore, the target customers of Tiantian Meitian are not just young women, but also customers of all identities, tastes and ages, operating in the public.

3. Product and service features

Professional raw materials, more peace of mind

An area where you can enjoy daily sweetness and well-known brands of drinking water, dairy products and other raw materials The supplier establishes a cooperative relationship and marks it on the ordering area and various promotional materials in the Meitian store every day. From the perspective of trustworthy raw material suppliers, we give customers a feeling that food safety is definitely guaranteed.

Rich varieties, more choices

It’s hard to agree with everyone. Everyday Meitian strives to adapt the taste of desserts to people of all ages and tastes. There are many styles of desserts available for all kinds of customers to choose from.

Comprehensive nutrition, more healthy

In addition to ordinary iced desserts, Tianmei Tianxiang also operates medicated nourishing stews, which are popular in some parts of southern my country. Herbal teas, Guiling paste.

The price list lists the supplement ingredients, medicinal nourishing effects, indications, etc. contained in each dessert so that customers can choose according to their needs. A low-calorie dessert with good beauty benefits, especially for young ladies who love beauty. Eating desserts and maintaining a good figure not only do not conflict with each other, but can also be nourished through food supplements. Entrepreneurship Plan Part 5

The goal of Come for You is to become the best large-scale comprehensive e-commerce in Longzi Lake that is mainly students and covers surrounding areas. In order to achieve this goal, we emphasize:

Brand effect, establish a brand, and use the brand as the starting point and foothold of the strategy.

Always adhere to integrity and take integrity as the soul and guide of strategy.

Customers’ interests are always the criterion for our strategic positioning.

Serving this group is the goal and purpose of our strategy.

Aiyiwu’s strategic positioning is based on the evaluation of the following factors:

A. Industry trends;

B. Our target market;

C. Competitive environment;

D. Our advantages;

E. Risks;

Risks:

The potential threat to us is that the growing economy of university towns is being paid attention to by more and more companies, especially companies with strong economic strength and similar competitive target markets. However, this is rapidly expanding. The economic development momentum of China will also bring opportunities and challenges together; with the rapid development of the Internet, online shopping is increasingly recognized by people. This will cause more companies to enter this market, and will be affected by the shortcomings of e-commerce itself. , strong replicability will inevitably lower the entry threshold; related to the rapid development of large shopping malls, it has also gained market share to a certain extent; potential competition also includes various websites related to college students, and our development is bound to There will be a certain amount of competition with them, mainly from business expansion, such as advertising business, etc. Due to the factors of this special group, students' income mainly depends on family sources, and their purchasing power will be subject to certain restrictions; Economic The recession will lead to a relative decrease in the total industry consumption, which will also be affected by the shadow of the overall industry. However, the impact will be smaller than that of e-commerce in other types of target markets, because it is affected by the characteristics of China, a special nation. , student expenses are always the main expense for every family.

Strategic positioning

Despite the existence of direct, indirect, and potential competition, we are still full of confidence in the market’s support for our excellent operating strategy

; (5) , Marketing strategy; 5.1 Website marketing; A. Login to search engines and website optimization:; Statistics show that 60% of website visits come from major search engines, but; B. Participate in permission email marketing:; Email marketing is fast and efficient Marketing methods, but should avoid becoming garbage; (1) Purpose: Permission marketing is an important part of the Internet strategy; (2) Selecting service providers and obtaining email addresses: through university towns; C. Internet cafe advertising; not every Every student has a computer, because Internet cafe users are basically full of confidence. With the change in people's consumption concepts, consumers are increasingly having new understandings and understandings of consumption methods. Travel and shopping cannot meet the needs of consumers to a certain extent. Moreover, the fast-paced lifestyle makes consumers feel less time. However, shopping is an indispensable part of life. They need a product that can solve such trivial things as shopping, save time, have low price and reliable quality. We just solve this need. That is, regardless of the size of the order, free shipping and cash on delivery allow consumers to see the products they need within an hour, which solves this need of consumers in both time and space. At the same time, in order to increase the review rate of customers who come to you, Aiyiwu has launched Aiyi value-added services to create a comprehensive regional e-commerce focusing on shopping, forums, information, communication, entertainment and leisure, and, We always take the vital interests of consumers as the starting point to make them fully feel that we are a trustworthy friend.

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