You still have a vision, but I think the credibility of joining is relatively low, but you can inquire about the situation and learn from experience.

In the early years, the threshold for setting up a nanny employment agency was very low. It only required a capital of more than 30,000 yuan, personnel with employment agency experience, a fixed location, and registration with the Industry and Commerce Bureau after reporting to the labor department for approval. Yes, but it is understood that the labor department generally no longer approves this type of employment agencies. At present, to establish a housekeeping company, you only need to register with the Industrial and Commercial Bureau according to the procedures for general companies. Approval requires a fixed site, more than 2 shareholders, legal representatives, etc. In terms of funds, the starting point for registered capital of a district-level housekeeping company is 100,000 yuan, and the starting point for registered capital of municipal housekeeping companies is 1 million yuan.

The market potential of the housekeeping industry is huge, but investors need to conduct detailed investigation and analysis before making real investments.

The domestic service industry accounts for 70% of the service industry (that is, the tertiary industry) in developed countries. Only 20% of our country is engaged in the service industry. There is a huge gap and the future development prospects are also good. .

However, a good housekeeping company must have good service quality. Satisfactory service quality is a necessary condition for survival. There is no labor market now, but the key is that there are no outstanding domestic workers. A domestic worker in Chongqing (said to be the first domestic worker in the country, with the highest income) has a monthly income of more than 3,000 yuan. Some people have offered a higher salary and invited her to serve. I After reading the report, it turned out that she was a laid-off worker in her 30s. Her service quality was indeed high, and she was very comprehensive in hygiene, cooking, medical knowledge, and health care. She also often adjusted the host's family conflicts. The head of the household is satisfied. The main thing is service quality and attitude.

Industry insiders revealed: It is not difficult to start a housekeeping company, but it is not easy to run it well and make it big. The current market is still a mixed bag, which contains both huge opportunities and major challenges. To survive in the non-standard housekeeping service market, it is necessary to differentiate the housekeeping company, establish a brand, and develop a good reputation.

According to industry insiders, when investing in and setting up a housekeeping company, you must first solve the problems of business methods, business content, management and operation models, etc.

The mode of operation is intermediary or full-scale enterprise. The so-called intermediary domestic service company refers to introducing domestic helpers (nannies, hourly workers, etc.) to household employers and charging intermediary service fees. The wages of domestic helpers are shared between the employer and the domestic service provider. It is agreed upon by both employees and paid directly by the employer; a fully enterprise-oriented housekeeping company refers to a housekeeping company that treats housekeeping workers as employees of the company. The company signs a labor contract with the employer, collects service fees, and then the company pays wages to the housekeeping waiters, and the company is responsible for training the waiters. and management.

The advantages of the intermediary method are: less investment funds and simpler management, because after the intermediary is completed, you do not need to spend too much energy on follow-up services. Disadvantages: It is difficult to guarantee the quality of the services provided and to establish a reputation. At the same time, because the intermediary is a "one-time sale", it can only charge an intermediary fee once, and the profit is limited. The company lacks growth and is difficult to expand.

The disadvantages of the full-scale enterprise approach are: large investment funds (generally about 1 million yuan), the establishment of a large training base and management team, greater management difficulty, and higher operating costs; advantages The reason is: through training, the company's salary payment constraints, and follow-up management, it can better ensure service quality, and it is easy to establish reputation and brand. Moreover, it can make considerable profits when it reaches scale by collecting customer deposits and management fees (long-term). The company has good growth potential.

Therefore, relevant people suggest that when funds are small and their own management level cannot keep up, they can choose to set up an intermediary housekeeping company; but if they really want to make the housekeeping company bigger, they generally choose a full-scale enterprise approach. good.

Market positioning to build a brand with special services. According to Ms. Lin Jikang, executive vice president of the Provincial Housekeeping Association, housekeeping companies can be divided according to service content: providing live-in nannies (including domestic family nannies and foreign nannies, etc.); Part-time workers (including cleaners, part-time chefs, etc.), special care (such as confinement nanny, special care for the sick and elderly, etc.), home beautification (such as flower arrangement, home decoration, etc.) and other service housekeeping companies.

As mentioned above, there are many types of services that housekeeping companies can choose to provide. However, at present, it is easier to establish a brand effect by doing a single type of service in the early stage of starting a business, and then expand to housekeeping services after the brand is truly established. The service field is a matter of course. For example, the well-known housekeeping companies in Guangzhou now dominate the world with a single product: "Zhengxianghe" specializes in live-in nannies, "Women's Army" specializes in confinement care nannies, "Jinhan" specializes in foreign-related nannies, and Chengxin Cleaning Company specializes in cleaning. Hourly service, etc.

Therefore, after passing the market inspection, it is very important to select the most reliable business type for a certain market gap according to its own characteristics.

Management operation model, effective management system and superb management skills. The housekeeping company is engaged in a special service industry. It uses rural labor and laid-off workers as its main source of labor. Their education level is relatively low. And to provide services to thousands of urban households, how to train and manage domestic servants so that they have good service skills and service mentality, so that employers can receive satisfactory services? This may not seem complicated, but in fact it needs to be very effective. management system and superb management skills.

In terms of management, the management system of Zhengxianghe Housekeeping Service Company, which was the first in China to introduce full-scale enterprise management, can be used as a reference:

1. Establish an "iron triangle" of company, nanny, and customer Relationship: The nanny is employed by the company, and is paid and managed by the company, turning the nanny from a freelancer into a "professional worker" and gaining a sense of belonging; the company signs a labor contract with the client (family employer), and the nanny is stationed as a service representative Client Family. The company has established a supervision department, with one full-time supervisor for every 100 customers. Through home visits, phone calls, etc., they supervise service quality, manage and educate nannies, and coordinate the relationship between employers and nannies.

2. Establish a training base and do a good job in pre-job quality education. All nannies undergo nearly a month of fully closed pre-job training before taking up the job, including: cooking, infant care, elderly care, clothing washing and ironing, home cleaning and other labor skills and service attitude training, safety knowledge, laws and regulations, company discipline Etc., this is to improve labor skills so that they can provide good services after entering the family; on the other hand, the education of service mentality is more critical, training them to have a good professional mentality and be good at establishing good relationships with employers.

3. Establish a safety guarantee system. When providing services to families, especially live-in nannies, people's biggest concern is safety and security. First of all, the company strictly controls its sources and strives to ensure that the nanny has a clear source and a clean history. A special external liaison department was set up to directly contact the women's federation and labor department of the place of origin to liaise with the transport personnel and investigate the nanny's family background one by one. Secondly, through legal training, theft, injury and other behaviors that may be related to nanny work and legal penalties are instilled in them, so that they will know the law and strengthen their safety awareness. The third is to introduce an insurance mechanism, sign a contract with an insurance company, and launch "housekeeping service comprehensive insurance". If the customer suffers personal accidental injury or property loss due to the nanny, the insurance company can receive large compensation.

4. Introduce high-quality management and training talents, and strengthen the management team. The company has established a relatively complete management structure such as customer service department, supervision department, training base, and external relations department. All management personnel have a college degree or above, and they continue to conduct training to improve their quality with modern management concepts.

Finally I wish you success!

Hope this solves your problem.

Extended reading: How to buy insurance, which one is better, and step-by-step instructions to avoid these "pitfalls" of insurance