"Clear love, only for China" is the battle slogan written by the border guard martyr Chen Xiangrong during his lifetime. The simple words and pure feelings have moved countless people. On February 19, 2021, the Central Military Commission awarded Chen Xiangrong first-class merit.

However, since February 20, "Clear Love" has been used as a trademark by individual companies and natural persons to submit registration applications to the Trademark Office of the State Intellectual Property Office, seeking improper benefits.

On March 15, 2021, the official website of the State Intellectual Property Office announced the "Notice on the Legal Rejection of 17 Trademark Registration Applications including "Clear Love". The notice stated that since February 20, "Clear Love" has been used as a trademark by individual companies and natural persons and submitted registration applications to the Trademark Office of the State Intellectual Property Office to seek improper benefits. The agency provides illegal services, blasphemes the spirit of heroes and martyrs, and deviates from the spirit of the heroes. Failure to follow the core socialist values ??can easily have negative social impacts.

The State Intellectual Property Office condemned this and quickly and decisively took action in accordance with the provisions of Article 10, Paragraph 1, Item 8 of the Trademark Law, which are “harmful to socialist morals or have other adverse effects.” Decided to reject 17 trademark registration applications including No. 53747825 "Clear Love".

Extended information

Fuzhou, Fujian Province investigated and dealt with the malicious trademark registration application case of "Clear Love":

Recently, Fuzhou City, Fujian Province Pakos New Materials Co., Ltd. The company applied to register two "Clear Love" trademarks through its agency, Zhiyu Internet Technology Co., Ltd. On March 17, the Fuzhou Municipal Market Supervision Bureau launched an investigation into the company’s suspected malicious trademark registration application.

This case is the first in the country where the State Intellectual Property Office has rejected the trademark registration application for "Clear Love" and the local market supervision department has initiated an investigation. The case is currently under further investigation.

Guangzhou Daily-Registering the "Clear Love" trademark in bad faith, two companies that applied for it were fined