When capitalists are cutting leeks, as long as they can leave a piece for those who grow leeks, they can achieve a win-win situation and avoid this situation.
Many people are criticizing the evil capital, but in fact, the real evil is the capitalists who are full of human ugliness.
Li Ziqi is a "technical partner". Since Li Ziqi is bound to Li Jiajia, after this IP is developed, the "technical partner" cannot be kicked away directly, so a trap was set up to exclude her from the beginning.
I have seen many start-up companies in the Internet industry that worked together to overcome difficulties in the initial stage, and the technical partners received very low or even no salary. After the platform was launched, the capital side kicked out the technical partners on the grounds that they were not satisfied with their technical capabilities.
What is even more outrageous is Tesla. After Musk invested in Tesla, he directly kicked out the two founders.
Li Ziqi, like many technical partners, naively believes that I made the things, and as long as the things are done well, I will definitely have a piece of the pie when dividing the cake in the future.
This was a very dangerous idea, so she made the wrong move from the beginning.
1. Brand dispute
The conflict between the two parties lies in the ownership of brand income.
At present, Sichuan Ziqi Cultural Communication Co., Ltd. has successfully applied for multiple Li Ziqi trademarks.
Hangzhou Weinian Brand Management Co., Ltd. has applied for multiple trademarks of Li Ziqi but has not yet been successful.
This is very important! Because trademarks are protected by law.
As everyone knows, Li Jiajia holds 49% of the shares in Sichuan Ziqi Cultural Communication Co., Ltd.
From a brand perspective, the most critical aspect of the entire case is the dispute over Li Ziqi’s trademark ownership. Whoever wins the trademark wins.
2. How to sign the contract
It is said on the Internet that Li Ziqi signed a contract with Weinian Company. Li Ziqi should also have signed a contract of sale, which means he is jointly and severally liable. Even if he goes out to work alone, he will not be able to do it.
In fact, judging from the public information, Li Jiajia should have signed the contract with Weinian as the legal representative of Sichuan Ziqi Cultural Communication Co., Ltd. Relevant terms have not been announced yet.
3. Official attitude
Judging from Li Jiajia’s interview with CCTV, the official side still favors the creators.
In a recent interview with CCTV, Li Jiajia said that she really wanted to protect the Li Ziqi brand and did not even want it to have too high commercial value in the future.
If this case had occurred a few years ago, Li Jiajia would have had absolutely no chance of winning the case.
But times have changed now. Jack Ma has rolled up his fox tail and lives a low-key life, and every ant has been in the hot pot once. The days when capitalists could do whatever they wanted are over.
I guess the final verdict is: the ownership and operation rights of the Li Ziqi brand belong to Sichuan Ziqi Cultural Communication Co., Ltd. Hangzhou Weinian Brand Management Co., Ltd. continues to enjoy 51% of the equity and income.
Although Li Jiajia is not a great beauty, she has a very good face! It is very suitable to be a representative of Chinese local culture.
Every Chinese has a dream of returning to the countryside.
Picking chrysanthemums and going southeast, you can leisurely see Nanshan Mountain.
Even if it is filmed, you still have to have dreams.
We all hope to have a Li Ziqi who is not too tied to capital!
On October 25, Sichuan Ziqi Cultural Communication Co., Ltd. added new case information. The plaintiff in the first instance was Sichuan Ziqi Cultural Communication Co., Ltd., and the defendants were its major shareholders, Hangzhou Weinian Brand Management Co., Ltd. and Ziqi Cultural Supervisor Liu Tongming.
According to Times Finance, the relevant person in charge of Ziqi Culture Company stated that the lawsuit against Weinian Company is true, and the main reason is "equity issues."
Hangzhou Weinian holds 51% of the shares of Ziqi Culture, and Li Jiajia (Li Ziqi) holds 49% of the shares.
Li Ziqi’s total number of fans on major video platforms exceeds 100 million, with amazing traffic and considerable monetization value. However, the huge benefits generated are controlled by Hangzhou Weinian behind it.
The major shareholder of Hangzhou Weinian is Liu Tongming, with a shareholding ratio of 19.45. The second and third largest shareholders are Suzhou Huaxing Zhihao Venture Capital Center (Limited Partnership) and Beijing Weimeng Chuangke Venture Capital Management Co., Ltd., with shareholding ratios of 10.50 and 10 respectively. Li Ziqi's name does not appear in the list of shareholders.
Li Ziqi stopped updating for more than three months. The reason behind this was disagreements with capital companies and equity disputes.
Recently, Li Ziqi was interviewed by the CCTV program "Interview with Lu Jian" and said that there are three things she wants to do most. The first is to work on rural revitalization and the common prosperity of the country, and the second is to continue to inherit and spread "intangible cultural heritage" "Traditional culture, thirdly, to better guide young people, we do not want young people to say that they want to be Internet celebrities, but to establish correct values.