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The advertising teacher mentioned the history of Nestlé’s logo design during class and wanted to know the details.

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Nestlé’s popularity is very wide, and Nestlé’s trademark also has a teaching significance. Today, Depp Design will review Nestlé. Flag changes.

In 1868, Henri Nestle first used a warm picture of a mother bird to represent the company's spirit. Mr. Henry Nestlé is a German. In German, "Nestle" means a small bird's nest, so this trademark can be said to be very relevant. The image of a mother bird feeding her chicks has multiple meanings such as safety, trust, warmth, love, and natural nutrition. These meanings are the spirit of Nestlé.

In 1938, Nestle added the name Nestle to the trademark

In 1973, the N character of Nestle’s brand name Nestle was lengthened and had two designs: solid and hollow

In 1980, the nest where the mother bird feeds the chicks also began to be simplified: one chick and the bug in the mother bird's mouth were reduced

In 1984, the sharp corners of the capital letter N were replaced with arc instead. The Bird's Nest and the company name are arranged both vertically and horizontally.

In 1988, the Bird's Nest made some minor adjustments and its name was changed to hollow characters.

In 1995, for the sake of clarity, Nestlé’s lines were simplified again and the company name was changed back to solid characters.