Amazon Brand Registration and Trademark Registration are two different ways to protect brand rights on the Amazon platform. They have some differences in purpose, scope and application process:
Amazon Brand Registration :
-Purpose: Amazon Brand Registry is designed to help Amazon sellers ensure that the products they sell on the Amazon platform are authentic and legal in relation to their brands.
-Scope: Amazon Brand Registration mainly focuses on products sold on the Amazon platform, ensuring that the seller’s products are consistent with the brand they claim to be.
-Application process: Amazon sellers can submit a brand registration application through the Amazon Seller Center and provide relevant brand information and supporting documents. Amazon will review the application and verify the brand’s legitimacy and authenticity.
Trademark registration:
-Purpose: Trademark registration is intended to protect the trademark owner’s exclusive right to use his or her trademark in a specific region to distinguish his goods or services from those of others. or services.
-Scope: Trademark registration can be effective within a specific country or region. Trademark owners can obtain the exclusive right to use the trademark and have the right to take legal action to protect their rights.
-Application process: Trademark registration usually requires submitting a trademark registration application to a trademark registration agency (such as the China State Intellectual Property Office). After review and announcement procedures, a trademark registration certificate is obtained.
In general, Amazon brand registration is mainly to ensure the brand authenticity of products sold on the Amazon platform, while trademark registration is to obtain the exclusive right to use a trademark in a specific region. Brand registration is a measure within the Amazon platform, while trademark registration is a rights protection measure carried out within the legal framework.
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