1. The difference between Apple authorized stores and Apple directly operated stores. It’s that simple to teach you how to tell the difference between genuine and fake Apple’s official after-sales repair center! ! In an article, we once introduced the difference between Apple authorized stores and directly operated stores. You can check at an Apple repair center to find out whether there is an Apple direct-operated store APPLESTORE in your city.

According to Apple’s requirements, the door sign of an Apple authorized store can only have the dealer’s company name + Little Apple logo + The logo of an authorized dealer, and the words Apple, retail, exclusive, experience store, experience center, etc. must not appear on the door. These are authorized stores. For the convenience of operation, non-authorized stores often write the words Apple Exclusive Store, Apple Authorized Store, Apple Experience Store, etc. In fact, most people think that these are authorized stores, but the fact is exactly the opposite. A regular authorized store should be like this.

The door of Apple's direct-operated stores usually simply hangs a large APPLE, APPLE STORE. Introduction without any words. It’s right there

2. The difference in city selection between Apple authorized stores and Apple directly-operated stores. I believe everyone knows that not all cities have Apple directly-operated stores, so which cities have them? Apple direct store? Apple directly-operated stores can only be found in Beijing, Shanghai, Guangzhou, Shenzhen and provincial capital cities. Other cities generally have Apple authorized stores. There are currently 41 Apple direct-operated stores in China, spread across 20 cities across the country. Apple users in other cities enjoy after-sales services through Apple authorized service centers. Let’s take a look at the addresses of Apple direct-operated stores across the country. Is there an Apple direct-operated store in your hometown? 3. The difference in facilities and environment between Apple authorized stores and Apple directly-operated stores. Direct-operated stores: They are authentic Apple Stores, Apple directly-operated stores. Authorized store: Generally, it is an organization that authorizes after-sales maintenance, and has the same nature as franchising. The authorization point is that the authorization is from the authorized seller, but the signboard also needs to be made according to Apple's regulations, and the indoor furnishings and display software also have requirements. Direct-operated stores are stores directly managed by Apple and are very standardized in all aspects. Direct-operated stores are designed by Apple itself, and Apple’s demonstration prototypes are more abundant, making it more convenient for customers to experience. In order to save costs, authorized stores do not have so many demonstration prototypes.

4. The difference in product prices between Apple authorized stores and Apple directly-operated stores. In terms of the quality of Apple products, Apple authorized stores and Apple directly-operated stores are the same, but the directly-operated stores have the richest inventory. For example, some non-selling models: cellular version of 64G iPad, 64G iPhone, etc. At the same time, when new Apple products are launched, priority is given to directly-operated stores, while authorized stores can only receive a small amount of supply. However, in terms of price, directly-operated stores basically follow the official website pricing, while products from authorized stores, such as Gome Suning, will have discounts of varying magnitudes.

5. The difference in service attitude between Apple authorized stores and Apple directly-operated stores. The employees of Apple-operated stores are all outstanding talents selected through layers of screening, while the employees of Apple authorized stores are selected by their franchisees. I chose it through interviews. Although Apple also has certain requirements for authorized store employees, think about it and you know that you may require a repair shop in a third-tier city to be familiar with English? Directly operated stores evaluate the service attitude of their employees, but the same cannot be said for authorized stores. So if you want to enjoy high-quality services, of course Apple directly-operated stores are better.