the trademark of an enterprise is a symbol composed of words, graphics, letters, numbers, colors, etc. It is a symbol that often appears in the public eye range but is different from other enterprises or organizations' products or services, or is it a side that enterprises show in the market and society? Flag? In public, this kind of symbol is usually in a position of waiting for public attention and attention. So, how to take the initiative in the public eye? First of all, we should strive to reflect the industrial characteristics that distinguish the economic activities of this enterprise from any other industry, so as to facilitate the attention of potential customers, partners, investors and other public who are related to the economic behavior and development of this enterprise. At the same time, we should show our own personalized characteristics in terms of business philosophy, corporate image, corporate strength and corporate pursuit contained in trademarks or symbols, and between trademarks or symbols of competing peer enterprises; Only with these personalized features initially, can we have more opportunities to generate interest for potential customers, maintain and increase cooperation confidence for old customers, and lay the foundation for the preferred cooperation between related partners and investors through the guidance of the company's trademark under the passive waiting for attention and attention? Stand out from the crowd? Love at first sight? Like the initiative foundation.

second, the interaction of cultural achievements

from a certain point of view, the trademark of an enterprise is mainly designed for customers, or designed to influence customers' decision-making when choosing partners or consuming. Therefore, the trademark of an enterprise should become a link or medium for establishing and maintaining contact and communication between enterprises and customers. This requires that the trademark of an enterprise should consciously make customers unconsciously feel good about the trademark of the enterprise through the characteristics of closeness and communication of the trademark, and make it the first choice impulse when consuming or using it; However, the impulse is often temporary, and what plays a long-term and decisive role is often to feel the corporate culture of an enterprise through trademark guidance, product quality and service level, because corporate culture determines the product quality and service level of an enterprise, is the best communication bridge between an enterprise and customers, and is also a cumulative and decisive factor affecting customers' loyalty to enterprise products and services. No matter how well designed the cultural connotation, closeness, personalization and other elements contained in a trademark are, they just stay on the screen. In order to be recognized and accepted by customers, the cultural concept of an enterprise must be confirmed and reflected after the products or services of the enterprise are used and tested by users. The customer's inspection and confirmation is the most convincing, and the content and information carried by the trademark are the most authentic and credible based on the customer's approval, approval and dissemination of the products, services and corporate culture.

Third, life lies in movement

The value of a trademark lies in its application and movement. When a trademark moves with the benign economic behavior and social activities of an enterprise, the wider it is moved and the deeper it goes into the hearts of customers, the more valuable it is.

A successful enterprise usually has its trademark successfully used, but this will often lead to other enterprises imitating and squatting on its trademark, and the personalized and vital value of its trademark will be gradually diluted and weakened; After a successful enterprise develops to a certain level, the industries, fields and cultural concepts involved may undergo benign changes, and the original trademark can no longer clearly reflect and fully bear the strength and cultural connotation of the enterprise. At this time, the trademark of the enterprise must keep pace with the times, keep pace with the enterprise, and carry out adaptive and optimized transformation. Only in this way can the brand life and value with the trademark as the main visual image of the enterprise be enriched and continued, and the sustainable and healthy development of the enterprise be promoted.

for example, corporate trademarks have been rated as? China famous trademark? Lenovo group spent a lot of money, please? External brain? The original enterprise trademark was transformed and the new logo was launched in March 23, and the brand and image of the enterprise were upgraded again, which gave a great impetus to the sustained and healthy development of the enterprise. Anhui xinlong electric appliance co., ltd, which ranks third among the top 1 private enterprises in Wuhu city, Anhui province, has also been rated as a famous trademark in Anhui province. this year, the company selected a senior corporate culture consulting institution in China? Xianming Studio has designed the corporate culture concept system and trademark-based visual recognition system in a standardized and optimized way. Xinlong's new trademark highlights the advanced cultural connotation, the individuality of products and services and the closeness to customers from the aspects of color and modeling, which has laid a necessary foundation for Xinlong's cultural concept dissemination, brand promotion and healthy development.