Any word mark: A trademark whose name is not original, but has nothing to do with the specified goods or services, so it can also play different roles. Such as apples, millet and so on. It can be used as trademarks of mobile phones, computers or clothes, but it can't be used as trademarks of Apple and Xiaomi, because they are common names of goods and obviously can't play different roles.
Prompt word trademark: Although it implies the characteristics of goods, it can still be used as a trademark because it has a certain imagination rather than directly describing the characteristics of goods or services. For example, Microsoft, EASYTONE, when they are used as computer software or telephone trademarks, although they are suggestive, they are still considered significant.
Inventive word trademark: that is, a word created by subjective speculation. Because the invented words have no inherent and specific meaning, they are registered as trademarks and will not be associated with any goods or services, so they are significant in all goods and services. For example, Haier Haier, Gree and so on. Fictitious trademarks usually encounter great difficulties at the beginning of the product entering the market, but once they are recognized and accepted by consumers, they can get the greatest recognition effect and the strongest protection.
The above-mentioned three kinds of trademarks were remarkable at the beginning of trademark production, but the remarkable feature of some trademarks lies in that consumers are familiar with them through long-term use and can clearly distinguish the sources of goods and services. Article 1 1 of the Trademark Law stipulates: "Other marks that lack distinctive features shall not be registered as trademarks ... The marks listed in the preceding paragraph may be registered as trademarks if they have distinctive features and are easy to identify after use."