Our company has obtained the commercialization authorization from the copyright owner of Crayon Shin-chan in 2023, and the commercial realization plan is steadily advancing.

1. Purpose of Authorization

Crayon Shin-chan (Japanese: クレヨンしんちゃん) is a very famous Japanese comic and animation by Japanese cartoonist Usui Yoshito. The protagonist Xiaoxin is known as "the most shameless child" and one of the most flamboyant cartoon characters of the era. He is very popular among children and those who are still young at heart. His popularity can be seen from the fact that Kasukabe City in Saitama Prefecture, where the story takes place, adopted him as a publicity figure. Its animation theme song was sung by popular Japanese idol singer Namie Amuro. It often ranks among the top 10 in Japan's ratings.

Brand authorization, also known as brand licensing, means that the licensor (copyright merchant or agent) grants the trademark or brand owned or represented by him or her to the authorized party in the form of a contract; the authorized party According to the provisions of the contract, engage in business activities (usually producing and selling a certain product or providing a certain service), and pay corresponding fees to the licensor; at the same time, the licensor provides the licensee with personnel training, organizational design, operation management, etc. Guidance and assistance.

In recent years, as market competition has become increasingly fierce, market development costs have increased day by day, making the costs and risks of manufacturers introducing new brands relatively higher. Taking the United States as an example, the cost of introducing a new brand to the market is estimated to be as much as US$80-150 million, and it may not necessarily be successful. In order to cope with the fierce market competition environment, brand owners often take advantage of the original brand and use brand licensing to authorize well-known brands to other manufacturers to achieve the purpose of reducing market costs and quickly penetrating the market. As an effective business model, it has been hailed by the Western marketing community as one of the most promising business models in the 21st century.

With the influence of Crayon Shin-chan cartoons and the popularity of international brands, we can meet the strong demand of consumers for this brand’s goods and services. The prospects for commercializing the Crayon Shin-chan brand are very broad. However, if many domestic enterprises want to develop and expand in the fierce market competition, it is necessary to pay attention to brand awareness and rely on the commercial value of international brands to achieve rapid and sustainable development.