The origin of Yonghe soy milk can be traced back to the early 1950s. At that time, a group of retired veterans who were originally from mainland China and were far away from home were forced to make a living. They gathered at the Yonghe Zhongzheng Bridge between Taipei and Yonghe and set up a small shed selling fast food and breakfast. They grinded soy milk, baked sesame cakes, and fried fried dough sticks, and gradually formed a breakfast business. paving. Because of the authentic craftsmanship of these veterans, the soy milk they grind is fresh, nutritious, fragrant and delicious, and the sesame cakes and fried dough sticks they make are golden, soft and crispy. As a result, the various snack bars in Yonghe area, represented by soy milk, are famous and spread throughout the island. To this day, there are soy milk shops in Taiwan such as Sihai Soy Milk and World Soy Milk that originated from Yonghe Veterans.
However, since these traditional snacks are all produced in hand-made workshops, as the veterans leave one after another, the later products often appear to be misnamed. Although various places on the island claim to have breakfast originating from the Yonghe area More and more stores are opening, but the influence of Yonghe Soybean Milk is gradually diminishing. In people’s impression, Yonghe Soybean Milk is no different from the soymilk vendors on the streets.
Like many of his contemporaries, the young Lin Bingsheng grew up drinking Yonghe veterans’ soy milk and eating Yonghe veterans’ sesame cakes and fried dough sticks. He had deep feelings for these traditional Chinese delicacies and was very fond of them. It is particularly sad that they are disappearing day by day. "We must revive the reputation of Yonghe soy milk and let the traditional cuisine of the motherland be carried forward!" "We must use factory-like operations to ensure the quality of soy milk!" "We must use brands to operate this product!"
Lin Bingsheng thought of it and immediately started the actual operation of this business idea. In order to distinguish himself from the various soy milk products with various brand names on the market and truly revive the reputation of Yonghe Veteran Soy Milk, Lin Bingsheng decided to operate his soy milk business under the brand name "Yonghe". Because the word "Yonghe" is not only his original intention to revive Yonghe Veterans Soybean Milk and carry forward traditional snacks, but also represents the Chinese people's simple wish to live in peace and contentment, and be happy. Therefore, in 1982, he obtained the registered trademark of "Yonghe" soymilk products in Taiwan. In the same year, he established a food factory and established Hongqi Company, which began mechanized mass production of various concentrated, bagged, and canned "Yonghe" soymilk. Gradually from semi-automatic production to fully automated production, the production quantity is increasing day by day. Later, Hongqi Company's trucks delivered soy milk to soy milk stores, schools, supermarkets, convenience stores, and shopping malls all over the island on time every morning. Yonghe Soy Milk has become a household name in Taiwan and has regained its former glory.
However, Lin Bingsheng did not stop pursuing his career, and he set his sights on the broader international market. In the following years, Yonghe soy milk has been introduced into more than 20 countries and regions including Japan, the United States, Canada, and Thailand. Because of its rich taste, rich nutrition, and natural origin, it is very popular everywhere. In recent years, with the promotion of Yonghe Soybean Milk of Hongqi Company in various countries around the world, more and more foreigners have begun to recognize and accept soy milk, a natural and healthy drink, and more and more people have begun to understand traditional Chinese culture through Yonghe Soybean Milk. , and the popularity of Yonghe brand soy milk is also increasing day by day, and it has gradually developed into a famous international brand.
Today, as the brand business of Hongqi Company, Yonghe Soybean Milk not only has an increasingly far-reaching brand influence, but its business space is also expanding day by day, sublimating the original street shop of Yonghe Veterans into a synonym for the traditional cuisine of the Chinese nation. carried forward all over the world. And this is the ultimate pursuit of Yonghe business operators: to allow Yonghe Soybean Milk to be drunk in places with Chinese people all over the world
As of now, Hongqi Company’s “Yonghe Soybean Milk” chain store has been launched in mainland China. There are more than 100 companies, and the products are sold in more than 20 countries including North America, South America, and Asia.