1. IS is the entry-level model of Lexus, which is more sporty and fun to drive. It competes with: Mercedes-Benz C Series, BMW 3 Series, and Audi A4.

2. ES and GS are mid-range models of Lexus, which are C-class cars. Their competitors include: Mercedes-Benz E Series, BMW 5 Series, and Audi A6. Among them, GS is more sporty, emphasizing driving pleasure and performance more than ES.

3. LS is Lexus’s trump card. In terms of craftsmanship, performance, and quality, it is definitely a D-class car. Its competitors are: Audi A8, Mercedes-Benz S Series, and BMW 7 Series.

Extended information

Brand logo

Lexus was first launched in North America, because the pronunciation of "Lexus" in English means "Luxury". The words are similar and conjure up the impression that the car is a luxury sedan. The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

The L letter is surrounded by an ellipse. According to the official statement of Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches.

In 1987, Molly Sanders, the head of Molly Designs Inc., spent three months crafting this unique oval and L. It replaced the original most promising version - an L without a circle that looks like a seagull's wing.

The new Lexus logo made its debut at the Los Angeles Auto Show in January 1988.

Baidu Encyclopedia-Lexus