Article\Wei Wuxian

In the field of 7-seater SUVs, Highlander’s reputation is needless to say and has strong influence. In this segment, there is basically no No opponent at all. Whether it is an urban car or a light off-road vehicle, it can do the job. In terms of price, it is also more in line with consumers' price expectations. After all, the price of Land Cruiser is too high, making it unaffordable for some consumers, and the price of Highlander is undoubtedly more suitable.

The Highlander is produced by GAC Toyota. Due to the perennial supply shortage, it is necessary to increase the price to purchase the car in some areas. However, this is also Toyota's usual routine. Nowadays, as Toyota's dual-brand strategy continues to strengthen, all of Toyota's major car series have begun to implement a dual-model strategy. Previously, FAW Toyota RAV4 Rongfang has extended its sister model Guangfeng Wilanda, and now it is Highlander's turn.

FAW Toyota will launch a sister model of the Highlander, which will be named "Lu Ze" or "Lu Fang". Previously, FAW Toyota has applied to register the two model trademarks "Lu Ze" and "Lu Fang", but the final naming plan has not yet been determined, and there is a high probability that one will be chosen.

In March at the beginning of the year, FAW Toyota leaked relevant information. An internal document showed that the planned production capacity of this model is 50,000 units per year, and it will also launch a hybrid version. Model, compared to Highlander, this is the first time that a hybrid version has been introduced. Before Highlander does not launch a hybrid version, this model will be more competitive.

Currently, only partial photos of this model have been exposed. The general direction is to continue the appearance of the new Highlander and distinguish the details. From the appearance point of view, the appearance of this model continues many of the Highlander's classic designs, but the shape is more square, slightly youthful and sporty, and the appearance is more majestic and rounded, especially the shape of the front face, which has undergone fundamental changes. A radical change, the front grille is narrower at the top and wider at the bottom, and is blackened. In addition, it is also equipped with flying-wing chrome trim, which looks more recognizable, including the headlights on both sides, which are all narrow and sharp. , this may be very similar to the overseas version.

In terms of interior, this model is significantly different from Highlander. The new interior design is more youthful. This time Highlander is no longer the choice of middle-aged uncles. Young consumers also love this interior. The center console is full of layers and grandeur, and the addition of matte trim strips makes the interior more agile. The interior of the new car uses a floating multimedia display screen for the first time, making the entire interior full of fashion. Although Toyota's car system is average, the styling is likable.

In terms of size, we can refer to the overseas version of the new Highlander. Its length, width and height are 4950*1930*1727mm, and the wheelbase is 2850mm. Compared with the current Highlander, the size and length And the wheelbase has been lengthened by 60mm, and its space may be even better, further meeting users' needs for space.

Whether it is the Highlander or the upcoming "Lu Ze" and "Lu Fang", they will intensify Toyota's competition in the 7-seat SUV market. The domestic annual output of the Highlander is 90,000 units, while the annual output of other sister models is expected to be 50,000 units. In the future, Toyota will have a share of 140,000 units in the 7-seat mid-size SUV field, but the share of 140,000 units will be taken from competing products. , will further intensify competition in the 7-seater mid-size SUV market.

(This article was originally produced by the Automotive New Media Editorial Department. The author of this article is Lan Zhan. Reprints must indicate the source)

This article comes from the author of Autohome Chejiahao and does not represent the author. Autohome's point of view.