The entry requirements of Taobao Women's Shoes Gaoding Light Luxury Market Segment Pavilion include labeling, high-end quality and meeting the requirements of superposition rules. 1. Labeling: Taobao women's shoes will further subdivide the sellers in the industry and add a label of high-definition and light luxury for women's shoes. 2. Require high quality. 3. Requirements of superposition rules: If the secondary main category of the store is low-top shoes, it must meet the average customer unit price requirements of this category.

1. What are the requirements for Taobao Women's Shoes Gaoding Light Luxury Market Segment Pavilion to enter?

1. Labeling: Taobao women's shoes will further subdivide the sellers in the industry, and add a high-definition light luxury label for women's shoes. The settled sellers will gain rights and development opportunities suitable for iFashion sellers and realize sales growth.

2. Require high-end quality, such as common high-end craft materials such as leather outsole/cowhide upper/hand sewing/sheepskin foot pad; Have a certain sense of design;

3. Requirements of superposition rules: If the basic customer unit price requirements of the whole store are not met, please judge according to the proportion of the main category and secondary category of the store to the customer unit price.

For example, if the secondary main category of the store is low-top shoes, it must meet the average customer unit price requirements of this category;

Second, basic qualifications:

(1) Not being restricted from participating in this year's marketing activities due to a penalty of 12 points for serious violations;

(2) It has not been restricted from participating in this year's marketing activities because of illegal activities or serious violation of 6 points in quality control category B;

(3) No penalty period for searching the whole store;

(4) The store is not involved in illegal punishment for selling counterfeit goods, and is not restricted from participating in daily marketing activities because of selling counterfeit goods;

(5) It conforms to the New Eight Rules of Taobao Marketing Activities.

Third, differentiated qualifications:

(1) Private domain operation channels: Taonei fan group/WeChat /QQ group;

(2) The regular customer rate of the store is ≥ 2%;

(3) Shop vision: the rate of the same picture in the shop is ≤1%, the visual image is unified, and the consistent rate of shooting methods is 8% or more;

The goods are tiled or real models, and the pictures are free of words, Logo and psoriasis (Do Not Disturb: market-made goods, basic models, data packages, imitation brand names, factory direct sales, head removal and face covering);

(4) Provide true and effective business license, tax registration certificate (three-in-one business license, just upload the same business license in the tax registration and business license), brand trademark registration certificate or brand authorization.