Individual application for registration (extremely difficult)

Registration conditions need to be met:

1. The registered capital of the enterprise is not less than 1 million yuan (the current registration amount You can fill it in casually, but it is best not to exceed 10 million)

2. Have general taxpayer qualifications

3. Self-built brands require R label (suggestion: if It is best to buy it from the store where you buy it with the R mark. The price will be a little more expensive, but the cost of handling it yourself is far more than buying it.)

4. If you deal in imported products, you need to provide nearly one Legal purchase channels during the year

5. Products must meet the quality requirements of laws and industry standards

6. All submitted information must be stamped with the company seal

7. Legal person The front and back of the ID card

Instructions for Tmall store types:

1. Instructions for entry: Tmall does not currently support the entry of brands that have not obtained trademark registration or product handover notification, nor will Applications for purely graphic products are accepted.

2. Tmall store types and related requirements:

(1) Flagship store refers to a store that enters Tmall Drive with its own brand or a brand that is exclusively authorized by a trademark licensor

Flagship stores are divided into the following types:

1. Operate a flagship store of one brand;

2. Operate multiple brands and each brand belongs to the same The flagship store of the actual controller;

3. A flagship store opened with a service trademark and operating multiple brands (called a "store-type flagship store"), the store-type flagship store needs to provide Class 35 services Type trademarks need to include 3503 similar groups.

(2) Specialty stores refer to stores opened on Tmall with brands that provide general authorization from trademark licensors

1. Operate a specialty store of one brand

2. Stores that operate multiple brands and each brand belongs to the same actual controller.

The authorization document issued by the trademark licensor shall not have geographical restrictions (except for certain categories), and the authorization period shall not be less than six months.

(3) Specialized stores refer to stores operating two or more brands under the same Tmall business category.

Qualifications required to join Tmall:

1. I am a brand/manufacturer

Enterprise qualifications: Applicants must hold a mainland enterprise business license, tax Registration certificate;

Brand qualifications: The applicant company must hold a Chinese trademark authorization hand or a trademark acceptance notice;

Service qualifications: The applicant company needs to comply with the "Tmall" 7-day no-reason policy Returns and exchanges, provision of formal sales invoices, points activities and other service standards.

2. I am an agent

Company qualifications: Applicants need to hold a mainland enterprise business license and tax registration certificate;

Brand qualifications: formal brand authorization Certificate (if you are an agent for multiple brands and sell in one store at the same time, you can provide formal purchase channel certificates)

Service qualifications: The applicant company must abide by "Tmall" 7-day no-reason return and exchange, and provide formal sales invoices. Points activities and other service standards.

Basic information required to enter Tmall:

1. Copy of corporate business license

2. Corporate tax registration certificate

3. Organization code

4. Bank account opening license

5. Photocopy of the front and back of the legal representative’s ID card

6. Photocopy of the front and back of the ID card of the person in charge of the store

7. Notice of trademark registration or trademark agency

8. Formal brand authorization document from superior or formal purchase contract or invoice

9. Handwritten by authorized provider Copy of signed ID card

10. Authorization letter issued by the merchant to Alipay (downloadable)

11. Product detailed list

Tmall stores need to pay Related fees:

1. Depending on the nature of the store, the store deposit amount is as follows:

(1) Flagship store, specialty store: The deposit for stores holding a trademark registration acceptance notice is 10 Ten thousand yuan, the deposit of a store holding a registered trademark is 50,000 yuan;

(2) Specialty store: the deposit of a store holding a trademark registration acceptance notice is 150,000 yuan, and the deposit of a store holding a registered trademark is 100,000 yuan Yuan;

2. Annual software service fee. We need to pay an annual fee to operate a store on Tmall. For annual fee payment and settlement, please refer to the platform details. The annual fee amount refers to the first-level category operated by the merchant, and is divided into two levels: 30,000 yuan and 60,000 yuan.

If you have any questions about e-commerce and Tmall, please contact me directly.