The importance of brand is increasingly recognized by our entrepreneurs. Our entrepreneurs have also created state-owned brands through their own efforts. Some of our state-owned brands are well-known in the world. Therefore, we must also cherish this hard-won achievement. The brand cannot be destroyed in our hands because of our own negligence.

To maintain the brand image, the first step is to strictly control the brand quality. In many cases, brand and quality are equated. Brand means good quality, and the embodiment of brand quality lies in its durability. A brand product is very durable. Even if you use it in a harsh environment, the brand product still has a good effect. This is also the difference between the brand and other poor products.

To maintain the brand image, the second is to enhance the brand’s innovation capabilities. Brands must be innovative and make breakthroughs. Brands without innovative capabilities are obviously unable to adapt to the needs of social development. Only innovation can determine the market positioning of a brand, gain vitality and vitality in the fierce market competition, and ensure the success of brand products by leading the market.

To maintain the brand image, the third is to shoulder the social responsibility of the brand. A brand should have a good social image and make contributions to society. A good brand represents the positive energy of society. Establish a good and fair image for the brand through tax payment in accordance with the law, charity fundraising and other behaviors. A brand's good social image is more likely to be accepted by everyone, which is beneficial to the brand's value.

To maintain the brand image, the fourth is to ensure the brand’s high-quality after-sales service. Don’t underestimate after-sales service, it is a critical link in winning customer loyalty. Don't underestimate the replacement of a screw or a part, but it reflects the integrity of the brand enterprise and enables the brand's promise to be fulfilled. Enable better communication between the brand and customers through the after-sales platform, thereby gaining customer recognition.

To maintain the brand image, the fifth is to quickly carry out brand crisis public relations. Many brands will face more or less credibility crises during their development process. These credibility crises may come from trivial matters or from more serious events. This requires brand owners to promptly and properly handle these credibility crises, and through active and effective public relations, gradually reduce these crises and restore the affected credibility.

To maintain brand image, the sixth step is to strengthen brand usage management. Brand is also an asset. This asset is intangible, and the value of this intangible asset is often surprisingly high. Therefore, the intangible asset of the brand must be respected. Brand use must be strictly managed. Manufacturers and businesses that use brand trademarks must be strictly supervised. Only when the requirements of the brand are met and complied with can the brand be used. There is no room for bargaining when it comes to the use of brands.

To maintain the brand image, the seventh step is to strengthen employee training and consciously fight against all behaviors that damage the company's brand image. Especially as an employee of a brand company, it is your responsibility to maintain the company's brand and fight against any behavior that damages the brand image. Of course, you must also pay attention to your own image. You must not have a negative impact on the brand company or damage the brand image due to personal behavior. Of course, if any illegal manufacturers or individuals are found to be producing and selling counterfeit brands, they must promptly report and expose them to the relevant departments of the brand company or the judicial department, so as to maintain the brand image.