At least the glasses are not American.

2006 Trademark Variation No. 01178

China Council for the Promotion of International Trade Patent and Trademark Office:

Xuzhou Wu Liangcai Eyewear Co., Ltd.:

The Patent and Trademark Office of the China Council for the Promotion of International Trade represented Guqiao Guxi Co., Ltd. (hereinafter referred to as the opponent) against Xuzhou Wu Liangcai Eyewear Co., Ltd. (hereinafter referred to as the opponent), which was initially reviewed and approved by our Office and published in the No. The 816th issue of "Trademark Announcement" No. 1752695 raised an objection to the "GUCHINI" trademark, and our office accepted it in accordance with Article 30 of the "Trademark Law of the People's Republic of China". The respondent failed to respond within the prescribed time limit.

The opponent’s reasons for objection: The opponent’s trademarks such as “GUCCI” and “Gucci” have become well-known trademarks in China. The opposed trademark "GUCHINI" and the opponent's trademark "GUCCI" are similar in word formation and pronunciation. Both trademarks are used on "glasses" and other products, which can easily cause confusion among consumers. The opposed trademark is a malicious imitation of the opponent's trademark, which violates the principle of good faith and will seriously infringe the legitimate interests of the opponent.

Based on the facts and reasons stated by the parties, our Bureau believes that:

The opposed trademark "GUCHINI" is designated for use on Class 9 "glasses" and other commodities. The opponent's trademark "GUCCI" has been registered on Class 9 "glasses" and other commodities. The opposed trademark consists of seven letters, and the opponent's trademark consists of five letters. The two trademarks are significantly different in letter composition, name, and overall appearance, and are not similar trademarks. Although they are both used on products such as "glasses", they do not constitute similar trademarks used on the same similar products. The opponent also claimed that the opposed trademark was a malicious imitation of its trademark, but did not provide any evidence to prove this. Therefore, our office does not support this objection.

According to Article 33 of the "Trademark Law of the People's Republic of China", our office ruled that the objection raised by the opponent was not valid, and the trademark No. 1752695 "GUCHINI" was approved for registration.

According to Article 33 of the Trademark Law of the People's Republic of China, if the party concerned is dissatisfied with this ruling, it may apply to the Trademark Review and Adjudication Board for review within fifteen days from the date of receipt of this ruling. .

June 5, 2006