NIKE is an all-too-familiar American brand. In 1971, Phil Kinpht, the founder of Le Cordon Bleu Sporting Goods, decided to change the company's name in order to expand its Asian market and improve the company's image. The boss proposed using the name "Six Dimensions of Space", but the company staff rejected it. In the end, the boss asked the staff to come up with a better name before the specified deadline, otherwise he would insist on using the name "Six Dimensions", and this deadline was only 12 hours. The only full-time employee in the company, Jeff Johnson, took advantage of the time difference between the two places to delay for three hours, racking his brains and racking his brains, but there was not much progress. He was so tired that he dozed off. Jeff, who loves ancient Greek literature, met Nike, the goddess of victory in ancient Greek legends, in his dream. The goddess in his dream inspired him, so he proposed using Nike as his blue belt. The company’s new name is approved by the boss. In 1978, after the company's sales exceeded 100 million US dollars, Le Cordon Bleu Sports officially changed its name to Nike, and this name has become synonymous with billions of assets today.

As for the famous "hook"-shaped graphic of the Nike trademark, it was a design purchased for $35 - the creation of an Atlanta design student. The hook-shaped graphics that people see now are much smaller than the original ones, but they express a stronger sense of speed and excitement.

adidas is the abbreviation of the founder's name. The founder, Adi Dassler, is not only a skilled shoemaker, but also an athlete who loves sports. His dream is to "design and produce the most suitable sports shoes for athletes." Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Due to his continuous research and development, the sports shoes he designed were loved by many top players. They not only shined in the Olympic Games, but also in the sports field since then. Establish a gold medal reputation. With recognition from all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated his discovery from his years of shoemaking experience into the design of new shoes by using three lines on the side of the shoe to make sports shoes more suitable for athletes' feet. So the adidas brand's first pair of sports shoes with three lines were presented to the world in 1949. Since then, people have continued to see the victory scenes created by the "three lines of victory" on the sports field.